Optimize for joy and make money doing it.
Build a more easeful business built for the way you're already built.
FEATURED
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The Easeful Joy Loop
Joy isn't the reward for building a successful business. It's the engine.
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Good chaos: Thriving inside Quantum Capitalism
A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to succeed anyway.
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The 4 P's of prioritization
Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.
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Success is a trailing indicator...
Most entrepreneurs think success is proof they’ve made it, but what if it’s actually evidence of who they’ve already become?
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Freedom to vs. freedom from
An exploration of the difference, and how reclaiming agency can transform your creative life.
How to Build a World Class Substack
If you’re ready to elevate your Substack, engage with your audience, and build a publication that truly shines, turn the page and start your journey to becoming a Substack rockstar.
$10k Secrets
Fourteen successful creators pull back the curtain on the exact strategies, systems, and mindset shifts that helped them hit $10,000+ months, without burning out or selling out.
Advanced Growth Tactics for Authors
Advanced Growth Tactics for Authors (originally called This is NOT a Book) is a collection of essays on creativity and writing written on Facebook and in emails between 2015-2022.
Direct Sales Strategy for Authors
Sell more books, keep more of your revenue, and build a real business around your writing without relying on luck, platforms, or chasing the next trend.
How to Cultivate a Thriving Author Ecosystem
Gain the clarity, confidence, and tools you need to take your writing to the next level and succeed on your own terms.
How to Launch Your Book on Kickstarter
Whether you’re launching your first project or leveling up your next one, this book walks you through every step in the launch process.
How to Thrive as a Writer in a Capitalist Dystopia
Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
How to Write Irresistible Books That Readers Devour
Every author dreams of crafting stories that captivate readers from the first page to the last, but what makes a book truly unputdownable?
10x your productivity
Learn how to effectively make a goal that you can measure and achieve, tell if you have a good idea, how to say no to projects, and much, much more.
Direct Sales Launchpad
In conjunction with our direct sales books, this is a self-study course filled with material on how to build a direct sales environment through your website, and at conventions.
How to run a viral giveaway to build your email list
If you can master this single concept, you can revolutionize your creative business and go from struggling to successful in no time at all.
How to set up and run an awesome Kickstarter anthology
Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
Kickstarter Launchpad
Plan, market, and launch Your Next Kickstarter with 20+ hours of walkthroughs, screenshares, and resources. This in-depth course is everything you need to succeed.
Write a Great Novel
Master character creation, structure, plot, prose, editing, and more in order to write a great book more quickly than ever before.
Build a Superfandom
You’ll start by developing the right mindset and identifying your unique advantage in the market. From there, the course walks you through defining your ideal customer and understanding exactly what they want.
Finally get clarity on what actually works
No more guessing, no more confusion. Discover your path of least friction and grow your business with confident ease. Start narrowing down your natural growth path today.
Build the way you’re built
14 Growth Strategies That Actually Fit How You Work
Introduction to the SCALE path system
Find frictionless growth and build a business that works sustainably for you.
How each SCALE path responds to trends
How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.
SCALE paths: (C)ollaborators
You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. You’re a builder of collectives.
Building a team using SCALE paths
Using SCALE paths to learn about yourself is great, but it's is equally powerful in building out a team around your work.
SCALE paths: Evolution tracks
Knowing your SCALE path is great, but how do you actually use it to have success? Evolution is the key.
How to build a sales funnel and flywheel using SCALE paths
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
SCALE paths: (A)rbiters
You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
Writing nonfiction that resonates so deeply people have no choice but to change
A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year
Powerful book marketing strategies, tailored to your unique author ecosystem and marketing style, to attract readers, boost sales, and build a sustainable writing career.
Down with the Frankenstack! : The Indie Author’s Marketing Dilemma
Why indie authors deserve a command center
Selling, Emotion, and the Princess Leia Principle
All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.
3 Reasons Why I Love the Return To Small Town Trope
A justifiable deep dive into the tropes of Justified.
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs
7 Publishing Mistakes I Made So You Don’t Have to
How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later this month.
Writing History When History Is Fragmented
Crafting Musa: Lion of Mali in the Absence of Certainty
Stop Playing the Part of a Marketer to Sell Your Books
Build the foundation of your marketing strategy like this instead.
The Golden Age of Weird is here
Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.
LATEST POSTS
Down with the Frankenstack! : The Indie Author’s Marketing Dilemma
Why indie authors deserve a command center
Have bots killed email, or are they just harming it irreparably?
The enshittification of email is here, and we're so far past the rubicon it has disappeared across the horizon.
It's Kickstarter week at Hapitalist :)
We're launching a new challenge, with a cool Kickstarter cohort at the end of it.
Selling, Emotion, and the Princess Leia Principle
All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.
5 day Kickstarter challenge
I’ve run over 50 Kickstarter campaigns. I know what works and what doesn’t. I’m showing you the whole process in real time.
Why your cross-promo pitch sucks (and how to fix it)
How to successfully pitch cross-promotions to bigger creators without sounding entitled, irrelevant, or completely out of your depth.
How I’m semi‑retiring as a writer (without quitting writing)
Design a creative life you don’t need to escape from, reclaim your time without giving up the work you love, and stop burning yourself out without anything to show for it.
HAPI Compass index
We believe in what we call the HAPI Compass to building a successful career, which revolves around four points. It’
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
3 Reasons Why I Love the Return To Small Town Trope
A justifiable deep dive into the tropes of Justified.
Book catalog as investment portfolio?
Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.
What Olympic gold medalist Alysa Liu can teach you about happiness
When you look for somebody who really exemplifies the “Hapitalist” way, look no further than her vibe.
Hapitalist Dinner Club
At Hapitalist, the thing we love best is when are members connect with each other. Whether that’s through our
You're not really building an author career, you're scaling a startup
Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative career that scales.
Who am I?
Hi, I’m USA Today bestselling author Russell Nohelty, and I’m the head unicorn at Hapitalist. I also own
What’s a 🦄Hapitalist🦄?
Welcome :) At Hapitalist, we help you optimize for joy and make money doing it. Seriously, what if all this business stuff was fun, though?
Breakthrough session times
Here are our breakthrough session times for May and June. If you click on the links, you will be able
Hapitalist business tarot
Welcome to Hapitalist Business Tarot, where you can joyfully build your business without sacrificing your magic. You can book a
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs
You're asking the wrong question
I didn't choose to self publish, and neither will you. I made a different choice, one most writers fail to understand, and it changed everything for me.
