Archive
Optimize for joy and make great money doing it.
Down with the Frankenstack! : The Indie Author’s Marketing Dilemma
Why indie authors deserve a command center
Halp! I mustard ketchup.
Catch-up on anything you missed from the challenge.
Have bots killed email, or are they just harming it irreparably?
The enshittification of email is here, and we're so far past the rubicon it has disappeared across the horizon.
Selling, Emotion, and the Princess Leia Principle
All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.
5 day Kickstarter challenge
I’ve run over 50 Kickstarter campaigns. I know what works and what doesn’t. I’m showing you the whole process in real time.
Why your cross-promo pitch sucks (and how to fix it)
How to successfully pitch cross-promotions to bigger creators without sounding entitled, irrelevant, or completely out of your depth.
How I’m semi‑retiring as a writer (without quitting writing)
Design a creative life you don’t need to escape from, reclaim your time without giving up the work you love, and stop burning yourself out without anything to show for it.
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
3 Reasons Why I Love the Return To Small Town Trope
A justifiable deep dive into the tropes of Justified.
Book catalog as investment portfolio?
Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.
What Olympic gold medalist Alysa Liu can teach you about happiness
When you look for somebody who really exemplifies the “Hapitalist” way, look no further than her vibe.
You're not really building an author career, you're scaling a startup
Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative career that scales.
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs
You're asking the wrong question
I didn't choose to self publish, and neither will you. I made a different choice, one most writers fail to understand, and it changed everything for me.
7 Publishing Mistakes I Made So You Don’t Have to
How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later this month.
Writing History When History Is Fragmented
Crafting Musa: Lion of Mali in the Absence of Certainty
Let's burn 2025 to the ground...but like…let's actually do it this time, tho
What happens when the universe stops hinting and starts taking drastic action? How deciding what to release can reshape your work, your money, your joy.
You are thinking Newtonian, and I need you to think quantum
Why some people stay stuck, why hard work alone isn’t enough to make progress, and how to harness good chaos .
Stop Playing the Part of a Marketer to Sell Your Books
Build the foundation of your marketing strategy like this instead.
The Golden Age of Weird is here
Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.
The Dresden Files paradox
How to lead your readers somewhere new without losing them
How authors can stand out by defying logic
How can you break capitalism today, even a little bit, for fun and profit? Explore how financially reckless decisions, like giving away high-value content for free, can help you succeed.
The Best Audience Development Tips of Your Life
Cultivating visibility online as an Introvert even if you go viral.