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Business clarity for chaos-minded creators.
The email I send when my team delivers work that's not up to par
You don't have to be the villain to hold the line. It's okay to have standards. It's also okay to be kind about it. Holding people accountable doesn't have to feel like an attack.
Post like you mean it, or don’t bother
Stop punishing yourself for using social media in a way that has no reasonable expectation of working.
Sorry, but nobody has ever been just a writer
Dickens ran magazines. Patterson bought billboards. Didion knew everyone. The writing life where you're left alone with the page has never existed for anyone who made a living, but the network that actually sells books is one you can build without a trust fund or a famous friend.
How to become the new owner of your existing business
What changes when you stop running your business like its past still gets a vote? A practical way to step out of sunk costs, old obligations, and inherited systems without starting over.
"If you want to make a million dollars as an author..."
What if you never had to sell another book to make a mint?
Nobody Finds a Good Book by Accident Anymore
4 million titles a year, half of them part-AI. The income data says the authors who earn aren't better writers — they're better marketers. Here's exactly what separates them.
Three things from Craft + Commerce that are actually worth your time
This year hit different.
Three truths about anxiety that will make you furious
Even my very hard to anger wife flipped out when she heard one of them.
The Great Paradox of creating: How to hold audacity and empathy at once
Mastering both audacity and empathy can transform how you make stuff, market it, and connect with fans.
Turning Writing from a Hobby into a Sustainable Career
A roadmap to show you how to diversify and scale your writing career that's within your reach.
I do not have a dream job, for I do not dream of labor
Our parents dreamt of things. We dream of work. Nobody should dreams of being exploited.
The reason some offers hit while others don’t, and what to do about it
Why your audience doesn’t automatically buy everything you make, what alignment really is, and how businesses can create offers that compound over time.
Down with the Frankenstack! : The Indie Author’s Marketing Dilemma
Why indie authors deserve a command center
Have bots killed email, or are they just harming it irreparably?
The enshittification of email is here, and we're so far past the rubicon it has disappeared across the horizon.
Selling, Emotion, and the Princess Leia Principle
All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.
Why your cross-promo pitch sucks (and how to fix it)
How to successfully pitch cross-promotions to bigger creators without sounding entitled, irrelevant, or completely out of your depth.
How I’m semi‑retiring as a writer (without quitting writing)
Design a creative life you don’t need to escape from, reclaim your time without giving up the work you love, and stop burning yourself out without anything to show for it.
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
3 Reasons Why I Love the Return To Small Town Trope
A justifiable deep dive into the tropes of Justified.
Book catalog as investment portfolio?
Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.
What Olympic gold medalist Alysa Liu can teach you about happiness
When you look for somebody who really exemplifies the “Hapitalist” way, look no further than her vibe.
You're not really building an author career, you're scaling a startup
Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative career that scales.
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs