Optimize for joy and make money doing it.
Build a more easeful business built for the way you're already built.
FEATURED
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The Easeful Joy Loop
Joy isn't the reward for building a successful business. It's the engine.
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Good chaos: Thriving inside Quantum Capitalism
A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to succeed anyway.
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The 4 P's of prioritization
Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.
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Success is a trailing indicator...
Most entrepreneurs think success is proof they’ve made it, but what if it’s actually evidence of who they’ve already become?
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Freedom to vs. freedom from
An exploration of the difference, and how reclaiming agency can transform your creative life.
How to Build a World Class Substack
If you’re ready to elevate your Substack, engage with your audience, and build a publication that truly shines, turn the page and start your journey to becoming a Substack rockstar.
$10k Secrets
Fourteen successful creators pull back the curtain on the exact strategies, systems, and mindset shifts that helped them hit $10,000+ months, without burning out or selling out.
Advanced Growth Tactics for Authors
Advanced Growth Tactics for Authors (originally called This is NOT a Book) is a collection of essays on creativity and writing written on Facebook and in emails between 2015-2022.
Direct Sales Strategy for Authors
Sell more books, keep more of your revenue, and build a real business around your writing without relying on luck, platforms, or chasing the next trend.
How to Cultivate a Thriving Author Ecosystem
Gain the clarity, confidence, and tools you need to take your writing to the next level and succeed on your own terms.
How to Launch Your Book on Kickstarter
Whether you’re launching your first project or leveling up your next one, this book walks you through every step in the launch process.
How to Thrive as a Writer in a Capitalist Dystopia
Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
How to Write Irresistible Books That Readers Devour
Every author dreams of crafting stories that captivate readers from the first page to the last, but what makes a book truly unputdownable?
10x your productivity
Learn how to effectively make a goal that you can measure and achieve, tell if you have a good idea, how to say no to projects, and much, much more.
Direct Sales Launchpad
In conjunction with our direct sales books, this is a self-study course filled with material on how to build a direct sales environment through your website, and at conventions.
How to run a viral giveaway to build your email list
If you can master this single concept, you can revolutionize your creative business and go from struggling to successful in no time at all.
How to set up and run an awesome Kickstarter anthology
Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
Kickstarter Launchpad
Plan, market, and launch Your Next Kickstarter with 20+ hours of walkthroughs, screenshares, and resources. This in-depth course is everything you need to succeed.
Write a Great Novel
Master character creation, structure, plot, prose, editing, and more in order to write a great book more quickly than ever before.
Build a Superfandom
You’ll start by developing the right mindset and identifying your unique advantage in the market. From there, the course walks you through defining your ideal customer and understanding exactly what they want.
Finally get clarity on what actually works
No more guessing, no more confusion. Discover your path of least friction and grow your business with confident ease. Start narrowing down your natural growth path today.
Build the way you’re built
14 Growth Strategies That Actually Fit How You Work
Introduction to the SCALE path system
Find frictionless growth and build a business that works sustainably for you.
How each SCALE path responds to trends
How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.
SCALE paths: (C)ollaborators
You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. You’re a builder of collectives.
Building a team using SCALE paths
Using SCALE paths to learn about yourself is great, but it's is equally powerful in building out a team around your work.
SCALE paths: Evolution tracks
Knowing your SCALE path is great, but how do you actually use it to have success? Evolution is the key.
How to build a sales funnel and flywheel using SCALE paths
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
SCALE paths: (A)rbiters
You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
Writing nonfiction that resonates so deeply people have no choice but to change
A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year
Powerful book marketing strategies, tailored to your unique author ecosystem and marketing style, to attract readers, boost sales, and build a sustainable writing career.
Down with the Frankenstack! : The Indie Author’s Marketing Dilemma
Why indie authors deserve a command center
Selling, Emotion, and the Princess Leia Principle
All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.
3 Reasons Why I Love the Return To Small Town Trope
A justifiable deep dive into the tropes of Justified.
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs
7 Publishing Mistakes I Made So You Don’t Have to
How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later this month.
Writing History When History Is Fragmented
Crafting Musa: Lion of Mali in the Absence of Certainty
Stop Playing the Part of a Marketer to Sell Your Books
Build the foundation of your marketing strategy like this instead.
The Golden Age of Weird is here
Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.
LATEST POSTS
How clearing blocks and connecting with the right people transforms your writing journey
Explore the hidden strategies that spark unstoppable momentum and gain the insider edge for a thriving writing career, as shared in this opening keynote from Writer MBA Con 2025.
From chaos to connection: Embracing audacity and ease on your creative path
How embracing authentic connections, ambition, and easeful growth (rather than an easy path) can unlock your creative potential and transform your publishing journey.
70 Coffees in 6 Weeks: How It Changed the Way I View Sales
How ditching the pitch for 70 hours of listening rewired my approach to business.
"How do you get yourself back on track when you are demotivated and distracted by every shiny object in your line of sight?"
SQUIRREL! what if you SQUIRREL! can't get momentum because there SQUIRREL! are so many cool things to SQUIRREL!
7 steps to thriving as a writer in a changing publishing world
Actionable advice for authors to grow with confidence, beat burnout, and build a lasting creative career.
The secrets behind $10k Secrets
We ran an experiment starting a new publication on Substack and using a new book as a lead magnet. Here are all the details about how it went, and how I felt about it.
Rev up your inciting incident with the Enneagram
Align your main character's journey with their personality type to unlock a deep resonance between your readers and your story.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business
I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.
The power of the cult-hit author
I'd rather be a cool underground hit than a famous bestseller any day of the week.
Why I cut 11,756 people from my email list
They say you should put a weird number in the title of your articles to make it more clicky. So, I expect this to have a billion views. Meanwhile, there's some stuff I gotta say about growth.
(P)rioritization HAPI Compass related articles and resources
Prioritization is all about setting priorities and gaining leverage over your career, so you can do more of what you love and spend less doing the things you don’t. These articles can help.
(A)udience HAPI Compass related articles and resources
Audience is all about finding the people who resonate with your work and are eager to pay for it, or at least tell people about it. These articles can help you on your way.
(H)eart HAPI Compass related articles and resources
Heart is is all about making projects that deeply resonate, both with yourself and your audience. These are some of our most popular articles to help you get in the right.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
Weaving meaning into your brand through storytelling
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
How to successfully repurpose your book into new formats
Unlock the potential of your book by transforming it into multiple formats, reaching new audiences, and maximizing its impact with these proven strategies for repurposing content.
Is churn quietly killing your business?
A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.
How to Build a Book Marketing Stack Without Hiring Consultants (or Losing Your Mind)
A practical guide to book marketing in the age of AI
How to Get Actual Feedback from Beta Readers (Not Just 'I Loved It!')
Say goodbye to 'It was nice' and hello to detailed, chapter-by-chapter insights. Finally, a process that turns your beta readers into your secret editing weapon."
The Math of Making Money from Weird Shit
A brutally honest breakdown of why weird creators need to reach more people, how to build loyal fanbases, and the math behind making money from niche art.