Optimize for joy and make money doing it.
Build a more easeful business built for the way you're already built.
FEATURED
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The Easeful Joy Loop
Joy isn't the reward for building a successful business. It's the engine.
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Good chaos: Thriving inside Quantum Capitalism
A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to succeed anyway.
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The 4 P's of prioritization
Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.
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Success is a trailing indicator...
Most entrepreneurs think success is proof they’ve made it, but what if it’s actually evidence of who they’ve already become?
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Freedom to vs. freedom from
An exploration of the difference, and how reclaiming agency can transform your creative life.
How to Build a World Class Substack
If you’re ready to elevate your Substack, engage with your audience, and build a publication that truly shines, turn the page and start your journey to becoming a Substack rockstar.
$10k Secrets
Fourteen successful creators pull back the curtain on the exact strategies, systems, and mindset shifts that helped them hit $10,000+ months, without burning out or selling out.
Advanced Growth Tactics for Authors
Advanced Growth Tactics for Authors (originally called This is NOT a Book) is a collection of essays on creativity and writing written on Facebook and in emails between 2015-2022.
Direct Sales Strategy for Authors
Sell more books, keep more of your revenue, and build a real business around your writing without relying on luck, platforms, or chasing the next trend.
How to Cultivate a Thriving Author Ecosystem
Gain the clarity, confidence, and tools you need to take your writing to the next level and succeed on your own terms.
How to Launch Your Book on Kickstarter
Whether you’re launching your first project or leveling up your next one, this book walks you through every step in the launch process.
How to Thrive as a Writer in a Capitalist Dystopia
Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
How to Write Irresistible Books That Readers Devour
Every author dreams of crafting stories that captivate readers from the first page to the last, but what makes a book truly unputdownable?
10x your productivity
Learn how to effectively make a goal that you can measure and achieve, tell if you have a good idea, how to say no to projects, and much, much more.
Direct Sales Launchpad
In conjunction with our direct sales books, this is a self-study course filled with material on how to build a direct sales environment through your website, and at conventions.
How to run a viral giveaway to build your email list
If you can master this single concept, you can revolutionize your creative business and go from struggling to successful in no time at all.
How to set up and run an awesome Kickstarter anthology
Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
Kickstarter Launchpad
Plan, market, and launch Your Next Kickstarter with 20+ hours of walkthroughs, screenshares, and resources. This in-depth course is everything you need to succeed.
Write a Great Novel
Master character creation, structure, plot, prose, editing, and more in order to write a great book more quickly than ever before.
Build a Superfandom
You’ll start by developing the right mindset and identifying your unique advantage in the market. From there, the course walks you through defining your ideal customer and understanding exactly what they want.
Good chaos: Thriving inside Quantum Capitalism
A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to succeed anyway.
How to know what to prioritize next (or first)
Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.
There is no competition
There are only axes by which you can no longer win.
The art of harnessing chaos magic
The true gift of success isn’t eliminating chaos—it’s having enough chaos working in your favor that good things start happening more often than not.
Problem-market fit
Lining up the right problems with the right solutions is something that everyone deals with all the time.
What, not how
We all want success to arrive beautifully and on our terms, but it rarely shows up that way. Let go of how success should happen. Get clear on what you want, and let the path surprise you.
Is this any good? Maybe. We’ll see.
Why neutral thinking and runway matter more than optimism in entrepreneurship.
The secret to beating overwhelm
Build leveraged assets or burn out not trying. Why most creators are exhausted, What you’ve been taught wrong, and how to finally build a business that gets easier over time.
Finally get clarity on what actually works
No more guessing, no more confusion. Discover your path of least friction and grow your business with confident ease. Start narrowing down your natural growth path today.
The website makeover your career desperately needs
Learn how to turn your website into a powerful sales engine that grows your mailing list, converts customers, and anchors your entire business.
Everything you need to know to build an audience from scratch
Learn the fundamentals about why people would want to join your audience and all of the elements necessary to supercharge your audience growth.
A framework for engineering winning days
Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.
Constructing your value ladder
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
The path of least friction
Everything I’ve learned about building a successful career, condensed into one digestible system.
Creating lifelong customers by embedding psychological buying triggers deep into your brand
How the most memorable brands create connection with their customers so deep that they become unforgettable and irreplaceable
How to amplify your message
Amplification strategies evolve as your career progresses. as you grow your owned, earned, and borrowed media channels.
The 4 P's of prioritization
Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.
The Easeful Joy Loop
Joy isn't the reward for building a successful business. It's the engine.
The Good Chaos Engine
Why entrepreneurs who thrive don’t fight randomness, they run on it.
Book catalog as investment portfolio?
Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.
What Olympic gold medalist Alysa Liu can teach you about happiness
When you look for somebody who really exemplifies the “Hapitalist” way, look no further than her vibe.
Are your expectations even realistic given your current reality, tho?
Writers don’t fail from bad books. They fail from failing to grasp the reality of the situation. Luckily, this is fixable.
You're not really building an author career, you're scaling a startup
Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative career that scales.
You're asking the wrong question
I didn't choose to self publish, and neither will you. I made a different choice, one most writers fail to understand, and it changed everything for me.
Let's burn 2025 to the ground...but like…let's actually do it this time, tho
What happens when the universe stops hinting and starts taking drastic action? How deciding what to release can reshape your work, your money, your joy.
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
Writing nonfiction that resonates so deeply people have no choice but to change
A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year
Powerful book marketing strategies, tailored to your unique author ecosystem and marketing style, to attract readers, boost sales, and build a sustainable writing career.
Selling, Emotion, and the Princess Leia Principle
All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.
3 Reasons Why I Love the Return To Small Town Trope
A justifiable deep dive into the tropes of Justified.
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs
7 Publishing Mistakes I Made So You Don’t Have to
How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later this month.
Writing History When History Is Fragmented
Crafting Musa: Lion of Mali in the Absence of Certainty
Stop Playing the Part of a Marketer to Sell Your Books
Build the foundation of your marketing strategy like this instead.
The Golden Age of Weird is here
Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.
The Best Audience Development Tips of Your Life
Cultivating visibility online as an Introvert even if you go viral.