Business clarity for chaotic creators.

Turn your chaos into money without selling your soul.

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How to Build a World Class Substack
7 Lessons

How to Build a World Class Substack

If you’re ready to elevate your Substack, engage with your audience, and build a publication that truly shines, turn the page and start your journey to becoming a Substack rockstar.

· Apr 17 · Russell Nohelty
$10k Secrets
17 Lessons

$10k Secrets

Fourteen successful creators pull back the curtain on the exact strategies, systems, and mindset shifts that helped them hit $10,000+ months, without burning out or selling out.

· Apr 16 · Russell Nohelty
Advanced Growth Tactics for Authors
2 Lessons

Advanced Growth Tactics for Authors

Advanced Growth Tactics for Authors (originally called This is NOT a Book) is a collection of essays on creativity and writing written on Facebook and in emails between 2015-2022.

· Apr 16 · Russell Nohelty
Direct Sales Strategy for Authors
17 Lessons

Direct Sales Strategy for Authors

Sell more books, keep more of your revenue, and build a real business around your writing without relying on luck, platforms, or chasing the next trend.

· Apr 15 · Russell Nohelty
How to Cultivate a Thriving Author Ecosystem
23 Lessons

How to Cultivate a Thriving Author Ecosystem

Gain the clarity, confidence, and tools you need to take your writing to the next level and succeed on your own terms.

· Apr 15 · Russell Nohelty
How to Launch Your Book on Kickstarter
26 Lessons

How to Launch Your Book on Kickstarter

Whether you’re launching your first project or leveling up your next one, this book walks you through every step in the launch process.

· Apr 15 · Russell Nohelty
How to Thrive as a Writer in a Capitalist Dystopia
24 Lessons

How to Thrive as a Writer in a Capitalist Dystopia

Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.

· Apr 15 · Russell Nohelty
How to Write Irresistible Books That Readers Devour
15 Lessons

How to Write Irresistible Books That Readers Devour

Every author dreams of crafting stories that captivate readers from the first page to the last, but what makes a book truly unputdownable?

· Apr 15 · Russell Nohelty
Workshop replays
10 Lessons

Workshop replays

Monthly replays to help build your business.

· Apr 17 · Russell Nohelty
10x your productivity
9 Lessons

10x your productivity

Learn how to effectively make a goal that you can measure and achieve, tell if you have a good idea, how to say no to projects, and much, much more.

· Apr 16 · Russell Nohelty
Direct Sales Launchpad
19 Lessons

Direct Sales Launchpad

In conjunction with our direct sales books, this is a self-study course filled with material on how to build a direct sales environment through your website, and at conventions.

· Apr 15 · Russell Nohelty
How to run a viral giveaway to build your email list
10 Lessons

How to run a viral giveaway to build your email list

If you can master this single concept, you can revolutionize your creative business and go from struggling to successful in no time at all.

· Apr 15 · Russell Nohelty
How to set up and run an awesome Kickstarter anthology
27 Lessons

How to set up and run an awesome Kickstarter anthology

Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.

· Apr 15 · Russell Nohelty
Kickstarter Launchpad
98 Lessons

Kickstarter Launchpad

Plan, market, and launch Your Next Kickstarter with 20+ hours of walkthroughs, screenshares, and resources. This in-depth course is everything you need to succeed.

· Apr 15 · Russell Nohelty
Write a Great Novel
20 Lessons

Write a Great Novel

Master character creation, structure, plot, prose, editing, and more in order to write a great book more quickly than ever before.

· Apr 15 · Russell Nohelty
Build a Superfandom
19 Lessons

Build a Superfandom

You’ll start by developing the right mindset and identifying your unique advantage in the market. From there, the course walks you through defining your ideal customer and understanding exactly what they want.

· Apr 15 · Russell Nohelty
Finally get clarity on what actually works

Finally get clarity on what actually works

No more guessing, no more confusion. Discover your path of least friction and grow your business with confident ease. Start narrowing down your natural growth path today.

Build the way you’re built

Build the way you’re built

14 Growth Strategies That Actually Fit How You Work

· Jan 10 · Russell Nohelty
Introduction to the SCALE path system

Introduction to the SCALE path system

Find frictionless growth and build a business that works sustainably for you.

· Jan 10 · Russell Nohelty
How each SCALE path responds to trends

How each SCALE path responds to trends

How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.

· Jan 10 · Russell Nohelty
SCALE paths: (C)ollaborators

SCALE paths: (C)ollaborators

You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. You’re a builder of collectives.

· Jan 10 · Russell Nohelty
Building a team using SCALE paths

Building a team using SCALE paths

Using SCALE paths to learn about yourself is great, but it's is equally powerful in building out a team around your work.

· Jan 10 · Russell Nohelty
SCALE paths: Evolution tracks

SCALE paths: Evolution tracks

Knowing your SCALE path is great, but how do you actually use it to have success? Evolution is the key.

· Jan 10 · Russell Nohelty
How to build a sales funnel and flywheel using SCALE paths

How to build a sales funnel and flywheel using SCALE paths

Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.

· Jan 10 · Russell Nohelty
SCALE paths: (A)rbiters

SCALE paths: (A)rbiters

You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and

· Jan 10 · Russell Nohelty
How to succeed at live events

How to succeed at live events

Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.

· Mar 25 · Russell Nohelty
Writing nonfiction that resonates so deeply people have no choice but to change

Writing nonfiction that resonates so deeply people have no choice but to change

A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.

· Oct 5 · Russell Nohelty
My Google Search Console monthly stats

My Google Search Console monthly stats

...and how to do this yourself to help your growth with less than an hour of growth.

· Aug 5 · Russell Nohelty
How to automate importing Substack subscribers into Kit through Gmail

How to automate importing Substack subscribers into Kit through Gmail

Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.

· Jul 5 · Russell Nohelty
Turning your natural writing patterns into audience growth

Turning your natural writing patterns into audience growth

Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.

· Jun 22 · Russell Nohelty
The Novel Blueprint: Transforming your story from idea to final book

The Novel Blueprint: Transforming your story from idea to final book

Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.

· Jun 18 · Russell Nohelty
Stop sabotaging your book with bad covers and blurbs

Stop sabotaging your book with bad covers and blurbs

How to make the two most important bit of your book marketing to not suck.

· May 5 · Russell Nohelty
365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year

365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year

Powerful book marketing strategies, tailored to your unique author ecosystem and marketing style, to attract readers, boost sales, and build a sustainable writing career.

· Feb 19 · Russell Nohelty
Turning Writing from a Hobby into a Sustainable Career

Turning Writing from a Hobby into a Sustainable Career

A roadmap to show you how to diversify and scale your writing career that's within your reach.

Down with the Frankenstack! : The Indie Author’s Marketing Dilemma
Selling, Emotion, and the Princess Leia Principle

Selling, Emotion, and the Princess Leia Principle

All writing comes down to one thing, and that one thing comes down to one thing. It's the Force...or at least a force.

3 Reasons Why I Love the Return To Small Town Trope

3 Reasons Why I Love the Return To Small Town Trope

A justifiable deep dive into the tropes of Justified.

Mar 18 · Jennifer Hilt
Animal School

Animal School

The power of finding your thing, obsessing over it, and accepting the tradeoffs

7 Publishing Mistakes I Made So You Don’t Have to

7 Publishing Mistakes I Made So You Don’t Have to

How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later this month.

Writing History When History Is Fragmented

Writing History When History Is Fragmented

Crafting Musa: Lion of Mali in the Absence of Certainty

Stop Playing the Part of a Marketer to Sell Your Books

Stop Playing the Part of a Marketer to Sell Your Books

Build the foundation of your marketing strategy like this instead.

LATEST POSTS

Magic - Chapter 59

Magic - Chapter 59

We had descended for miles before they finally threw Aimee and me into our cells.

· May 6 ·
[DIGEST] My bet...

[DIGEST] My bet...

Your weekly stackable roundup

· May 4 ·
Death's Kiss $26,604 Kickstarter debrief
Year 2 on Substack: Writing consistently without burning out (part 2)

Year 2 on Substack: Writing consistently without burning out (part 2)

Cut to a year later—I started to feel a tiny sense of dread each time I had to come up with my next piece.

May 2 ·
Objectively good and subjectively your jam...

Objectively good and subjectively your jam...

People ask me often how I get over bad reviews and keep going even when people are unimaginably cruel. It all goes back to a simple parsing of semantics we aren't taught in school.

· May 1 ·
Magic - Chapter 58

Magic - Chapter 58

The stench of charred flesh filled my nostrils as we made our way down the dirt roads of Hell.

· Apr 29 ·
[DIGEST] Do books make money?

[DIGEST] Do books make money?

Your weekly stackable roundup

· Apr 27 ·
Beyond Bestsellers: Yes, People Still Buy Books

Beyond Bestsellers: Yes, People Still Buy Books

Why I Still Believe in Publishing Despite its Flaws

Apr 26 ·
Year 2 on Substack: Creating Sustainable Growth (part 1)

Year 2 on Substack: Creating Sustainable Growth (part 1)

Months ago, a writer friend of mine asked me if it was worth it to start a Substack. Like me, she was working on a memoir. I told her yes, but it's a bit more complicated than all that.

Apr 25 ·
How to build a sustainable and profitable subscription into your business

How to build a sustainable and profitable subscription into your business

Having consistent income every month helps create safety, but how can we build that recurring revenue when it feels impossible to get anyone interested in peeking behind the paywall.

· Apr 24 ·
Magic - Chapter 57

Magic - Chapter 57

Dis was nothing like I had imagined. I wouldn’t go so far as to say it was a happy place, but the monsters living there certainly didn’t seem any more miserable than they did on Earth.

· Apr 22 ·
[DIGEST] If all else fails, you are not a failure...

[DIGEST] If all else fails, you are not a failure...

Your weekly stackable roundup

· Apr 20 ·
Writing doesn't follow a path

Writing doesn't follow a path

Life happens and learning to accept that can sometimes turn a disaster into something even better. This is true of our writing as well.

Apr 19 ·
How I used Kickstarter to right the ship after a disastrous book launch
Selling one million books with international bestselling author Jodi Taylor

Selling one million books with international bestselling author Jodi Taylor

Jodi Taylor is the author of the bestselling Chronicles of St Mary’s series, the story of a bunch of disaster-prone historians who investigate major historical events in contemporary time.

Apr 18 ·
Magic - Chapter 56

Magic - Chapter 56

We arrived in Hell inside a sewer pipe filled with bile and sludge. It wasn’t unlike a sewer pipe on Earth, except that it was made of clay instead of concrete.

· Apr 15 ·
Notes on Cal Newport's Slow Productivity

Notes on Cal Newport's Slow Productivity

I don't take the best notes, but I do have them.

· Apr 14 ·
[DIGEST] Home, work, and play

[DIGEST] Home, work, and play

Your weekly stackable roundup

· Apr 13 ·
Creating Accessible Content: Don’t Miss Out on Connecting with Your Audience
DAMSEL: Movie vs. Book

DAMSEL: Movie vs. Book

Why the novel and Netflix film are so similar, yet so very different

Apr 11 ·
Magic - Chapter 55

Magic - Chapter 55

My watch vibrated again. Now I was late.

· Apr 8 ·
[DIGEST] Do Substack economics work for most writers?

[DIGEST] Do Substack economics work for most writers?

Your weekly stackable roundup

· Apr 6 ·
How I Accidentally Published an Activity Book For Kids

How I Accidentally Published an Activity Book For Kids

(Or, How I Learned I Am More Capable of This Writing Thing Than I Gave Myself Credit For)

Apr 5 ·
Hold tight to your golden thread

Hold tight to your golden thread

How to stay oriented in the Substack wilderness

Apr 4 ·

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