Build a Superfandom
You’ll start by developing the right mindset and identifying your unique advantage in the market. From there, the course walks you through defining your ideal customer and understanding exactly what they want.
Why your cross-promo pitch sucks (and how to fix it)
How to successfully pitch cross-promotions to bigger creators without sounding entitled, irrelevant, or completely out of your depth.
How I’m semi‑retiring as a writer (without quitting writing)
Design a creative life you don’t need to escape from, reclaim your time without giving up the work you love, and stop burning yourself out without anything to show for it.
How to succeed at live events
Discover why in-person events are the most powerful, marketing tool for entrepreneurs and how hand-selling at conventions can build lasting fans.
Vibe coding your way to indie success with Chelle Honiker
The publisher behind Indie Author Magazine on why non-technical founders have run out of excuses — and what you can build in a weekend with Claude Code.
You have nothing to lose. So why are you playing it safe?
In a live coaching session, Russell pushes Heirlight's founder to reckon with the gap between what lit him up to build his app — and what's actually on his homepage.
Book catalog as investment portfolio?
Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.
Being so you that no one can replicate it with One Brilliant Arc
I was a guest on One Brilliant Arc's livestream recently and we went deep on creative freedom, authentic marketing, and the frameworks I use to help writers stop solving the wrong problems. v
2025 income report
It's time for another full year income report. Thanks, I hate it.
Everything you need to know to build an audience from scratch
Learn the fundamentals about why people would want to join your audience and all of the elements necessary to supercharge your audience growth.
Recalibrating your HAPI Compass
Find your real bottleneck, so you can build the way you’re built, fix the right friction first, and grow without burning everything down.
What Olympic gold medalist Alysa Liu can teach you about happiness
When you look for somebody who really exemplifies the “Hapitalist” way, look no further than her vibe.
Building a business tarot deck and what it taught me about clarity, systems, and letting go
What happens when you stop trying to memorize a system and start rebuilding it in a language you understand?
Are your expectations even realistic given your current reality, tho?
Writers don’t fail from bad books. They fail from failing to grasp the reality of the situation. Luckily, this is fixable.
Six steps to building a sustainable author business
You don’t need more tactics. You need the right order. This webinar breaks down the six-step sequence that turns subscriptions, retailers, and Kickstarter into a sustainable author ecosystem.
You're not really building an author career, you're scaling a startup
Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative career that scales.
What’s a 🦄Hapitalist🦄?
Welcome :) At Hapitalist, we help you optimize for joy and make money doing it. Seriously, what if all this business stuff was fun, though?
Evolve Without Burning Out Masterclass
How to realign your Substack, business, and creative work for long-term growth—without chasing dopamine, copying formulas, or losing the joy that made you start in the first place.
Animal School
The power of finding your thing, obsessing over it, and accepting the tradeoffs
You're asking the wrong question
I didn't choose to self publish, and neither will you. I made a different choice, one most writers fail to understand, and it changed everything for me.
A framework for engineering winning days
Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.
How to know what to prioritize next (or first)
Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.
Work that feels like cheating
A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what actually energizes you.