Create Profitable Facebook Ads is a complete course covering the strategy and mechanics behind running ads that actually return a profit. It walks you through the customer journey, cold/warm/hot audience segmentation, the Facebook Pixel setup and conversion events, custom and lookalike audiences, business manager setup, ads manager structure at the campaign and ad set level, and two distinct ad strategies depending on how you run your business.
The interface has changed since this course was recorded, but the underlying framework about understanding your customer journey, matching ads to where buyers are in that journey, and building the infrastructure to track and optimize is as relevant as ever. If you’ve burned money on ads that went nowhere, this is the course that explains why and shows you how to fix it.