Ads, Discovery, and the Author’s Digital Future with Mal Cooper

Ads, Discovery, and the Author’s Digital Future with Mal Cooper

Mal Cooper, sci-fi author (M.D. Cooper), Facebook ads expert, and co-founder of The Writing Wives, joins Russell to talk about ads, website sales, and webrings.

Vibe coding your way to indie success with Chelle Honiker

Vibe coding your way to indie success with Chelle Honiker

The publisher behind Indie Author Magazine on why non-technical founders have run out of excuses — and what you can build in a weekend with Claude Code.

You have nothing to lose. So why are you playing it safe?

You have nothing to lose. So why are you playing it safe?

In a live coaching session, Russell pushes Heirlight's founder to reckon with the gap between what lit him up to build his app — and what's actually on his homepage.

Being so you that no one can replicate it with One Brilliant Arc

Being so you that no one can replicate it with One Brilliant Arc

I was a guest on One Brilliant Arc's livestream recently and we went deep on creative freedom, authentic marketing, and the frameworks I use to help writers stop solving the wrong problems. v

Recalibrating your HAPI Compass

Recalibrating your HAPI Compass

Find your real bottleneck, so you can build the way you’re built, fix the right friction first, and grow without burning everything down.

· Feb 23 · Russell Nohelty
Building a business tarot deck and what it taught me about clarity, systems, and letting go

Building a business tarot deck and what it taught me about clarity, systems, and letting go

What happens when you stop trying to memorize a system and start rebuilding it in a language you understand?

· Feb 20 · Russell Nohelty
Six steps to building a sustainable author business

Six steps to building a sustainable author business

You don’t need more tactics. You need the right order. This webinar breaks down the six-step sequence that turns subscriptions, retailers, and Kickstarter into a sustainable author ecosystem.

· Feb 13 · Russell Nohelty
Evolve Without Burning Out Masterclass

Evolve Without Burning Out Masterclass

How to realign your Substack, business, and creative work for long-term growth—without chasing dopamine, copying formulas, or losing the joy that made you start in the first place.

· Jan 30 · Russell Nohelty
Work that feels like cheating

Work that feels like cheating

A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what actually energizes you.

· Jan 13 · Russell Nohelty
Fun work changed everything

Fun work changed everything

A candid conversation with Elin Petronella about following your gut, making irreversible decisions, and why alignment, not optimization, is the key to long-term creative sustainability.

Finding your magic trick

Finding your magic trick

An exploration of how joy, energy, and alignment shape sustainable creative growth—and why success follows when you stop fighting yourself.

· Jan 9 · Russell Nohelty
How 30 people can beat 1,000,000

How 30 people can beat 1,000,000

Why going viral is overrated, owning your audience matters, and building something real is still the best strategy.

· Jan 8 · Russell Nohelty
Building a creative life that gives energy back

Building a creative life that gives energy back

A reflective conversation on joyful, sustainable growth for creators. We explore energy, boundaries, audience building, and how to grow without burnout or self-betrayal.

· Jan 2 · Russell Nohelty
Path of least friction presentation record

Path of least friction presentation record

I’ve been studying creative businesses for 15+ years, and this is everything I’ve learned about building a successful creative career, condensed into one digestible system.

· Dec 12 · Russell Nohelty
Break your biggest blocks: Craft Con highlight reel

Break your biggest blocks: Craft Con highlight reel

If you are saying or have ever said anything like that, I’ve been cooking up something to help you break through your biggest blocks with my friends at Plotdrive.

· Nov 20 · Russell Nohelty
WTF is Hapitalist presentation record

WTF is Hapitalist presentation record

Everything I’ve learned about building a successful creative career, condensed into one digestible system.

· Nov 19 · Russell Nohelty
The art of joyful expansion into consumables with Maggie Beeler

The art of joyful expansion into consumables with Maggie Beeler

How to actually build a creative brand without selling your soul or drinking the Amazon Kool-Aid.

From stranger to evangelist in 5 emails

From stranger to evangelist in 5 emails

A recording from Russell Nohelty and Claire Venus ✨'s live video

Mastering email with Shiv Chibber from Kit

Mastering email with Shiv Chibber from Kit

Learn how I built a high-converting email system that runs on autopilot, nurtures new readers, and drives consistent book sales.

Rating popular Substack strategies

Rating popular Substack strategies

Honest takes on real Substack growth strategies. Russell Nohelty & Erin Shetron break down what actually works, what burns you out, and how to grow sustainably.

How to Build a World Class Substack in 2025 with Claire Venus

How to Build a World Class Substack in 2025 with Claire Venus

How modern creators are using Substack to build sustainable, reader-first businesses without relying on algorithms or burnout tactics.

The Future of Direct Sales and Author Ownership with Monica Leonelle and Greg Keogh from Curios

The Future of Direct Sales and Author Ownership with Monica Leonelle and Greg Keogh from Curios

Discover how indie authors can future-proof their careers with direct sales, own their reader relationships, and thrive outside traditional publishing platforms.

How can other people like my writing if I don’t even like myself?

How can other people like my writing if I don’t even like myself?

A recording from Russell Nohelty's live video

· May 16 · Russell Nohelty
Building a Kickstarter Master plan with Tyler James from Comixlaunch

Building a Kickstarter Master plan with Tyler James from Comixlaunch

A decade of crowdfunding insights from ComixLaunch’s Tyler James on building sustainable, successful Kickstarter campaigns for comic creators.

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