Understanding resistance

Understanding resistance

Most productivity advice skips over the most fundamental challenge. Your body is actively working against you. This isn’t metaphorical. It’s biological.

· Sep 30 · Russell Nohelty
Objectively good and subjectively your jam…

Objectively good and subjectively your jam…

People ask me often how I get over bad reviews and keep going even when people are unimaginably cruel.

· Sep 30 · Russell Nohelty
The Novel Blueprint

The Novel Blueprint

Every writer remembers their first great idea - that electric moment when a story sparks to life in your imagination, demanding to be told.

· Sep 30 · Russell Nohelty
How to design a signature series

How to design a signature series

It is almost impossible to make money on a stand-alone book.

· Sep 30 · Russell Nohelty
(A)udience

(A)udience

Audience is all about finding the people who resonate with your work and are eager to pay for it, or at least tell people about it.

· Sep 30 · Russell Nohelty
The power of leveraged assets

The power of leveraged assets

Let’s go back to that email list we talked about earlier. When you have a thousand people on it, it should be more effective than when you have 100 people on it.

· Sep 30 · Russell Nohelty
The Denominator Strategy

The Denominator Strategy

Everyone obsesses over how many readers they have, how many “true fans” they’ve gotten, how many backers their last Kickstarter had,

· Sep 30 · Russell Nohelty
Find your brand

Find your brand

I’ve probably already lost you, haven’t I?

· Sep 30 · Russell Nohelty
Pump vs. flywheel

Pump vs. flywheel

Many authors are taught to use social media and other promotional tools like a pump, and it’s causing them to burn out.

· Sep 30 · Russell Nohelty
The five time-tested adoption decisions

The five time-tested adoption decisions

Whether you’re publishing books, building a newsletter audience, or growing your influence, understanding how people decide to buy something is hugely important.

· Sep 30 · Russell Nohelty
The Bullseye Method for growing an audience
The four marketing channels

The four marketing channels

There are four major marketing channels you can use to stabilize your revenue. You should work toward being excellent at a minimum of one if you want to build a successful business.

· Sep 30 · Russell Nohelty
“How do I market myself without feeling gross about it?”

“How do I market myself without feeling gross about it?”

I hear this question all the time and it’s kind of the whole game, right? If you can figure out how to market yourself without feeling scuzzy about it, then you’ll probably have success.

· Sep 30 · Russell Nohelty
This is not about you

This is not about you

If you want to have success, then you have to become comfortable with one more thing. Success is all about what you can do for the person buying from you.

· Sep 30 · Russell Nohelty
(P)rioritization

(P)rioritization

Prioritization is all about setting priorities and gaining leverage over your career, so you can do more of what you love and spend less doing the things you don’t.

· Sep 30 · Russell Nohelty
The 4 Ps of prioritization

The 4 Ps of prioritization

Oh, if only it were that easy. Even if you’ve been with me so far (which isn’t a guarantee, or even likely), you’re probably saying “Okay, but how do you master these seven things?”

· Sep 30 · Russell Nohelty
How to pick your priority

How to pick your priority

So, which of these should you start with? The one that gives you the most frictionless growth.

· Sep 30 · Russell Nohelty
The One Thing principle

The One Thing principle

Let me tell you about my favorite concept in all of productivity.

· Sep 30 · Russell Nohelty
Using a modified Eisenhower Matrix to set priorities

Using a modified Eisenhower Matrix to set priorities

One of the best tools I use is a modification of an Eisenhower Matrix, one of the single best prioritization tools I’ve ever found.

· Sep 30 · Russell Nohelty
Building sustainable systems

Building sustainable systems

When I was younger, I thought productivity was all about speed. How fast could I write? How many projects could I juggle? Now I understand it’s about building systems that grow stronger over time.

· Sep 30 · Russell Nohelty
Planned serendipity

Planned serendipity

I always thought that the more successful you got in business, the more rational, logical, and measured you would be, but I’ve had a different journey. I started in business very “business-minded”.

· Sep 30 · Russell Nohelty

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