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I hear this question all the time and it’s kind of the whole game, right? If you can figure out how to market yourself without feeling scuzzy about it, then you’ll probably have success.

If you want to have success, then you have to become comfortable with one more thing. Success is all about what you can do for the person buying from you.

Prioritization is all about setting priorities and gaining leverage over your career, so you can do more of what you love and spend less doing the things you don’t.

Oh, if only it were that easy. Even if you’ve been with me so far (which isn’t a guarantee, or even likely), you’re probably saying “Okay, but how do you master these seven things?”

So, which of these should you start with? The one that gives you the most frictionless growth.

Let me tell you about my favorite concept in all of productivity.

One of the best tools I use is a modification of an Eisenhower Matrix, one of the single best prioritization tools I’ve ever found.

When I was younger, I thought productivity was all about speed. How fast could I write? How many projects could I juggle? Now I understand it’s about building systems that grow stronger over time.

I always thought that the more successful you got in business, the more rational, logical, and measured you would be, but I’ve had a different journey. I started in business very “business-minded”.

When I first started my career, everything felt exponential.

Somewhere along the line, we got tricked into believing that efficiency equals success.

Income is all about making the money you need to lead the life you want without compromising your values along the way.

It starts with the gut punch of an unexpected bill.

A while ago, I read On Freedom by Timothy Snyder.

If you’ve been around the publishing block, you’ve probably seen or lived through this experience.

Most advice about “growth” comes from people who see money as the ultimate goal. They are usually agnostic about what they sell or how they sell it.

As an author, understanding the psychological and emotional triggers that drive people to buy books is crucial.

Building a sustainable author career requires aligning three things in a strategic way: Platform, Audience, and Assets.

We’ve identified five author success paths to help authors build sustainable, thriving careers by focusing on different aspects of their writing and marketing strategies.

A value ladder is a strategic pricing model that integrates perfectly with the bow-tie funnel concept.

The bow-tie funnel model presents a comprehensive view of the customer journey, from initial awareness to becoming a superfan and brand advocate.

For authors, understanding the distinction between catalog/retailer sales and direct sales is crucial, especially when considering how to write to market.

Many authors jump straight into publishing without a clear plan. They release a book, try some marketing, and hope for the best. But publishing success isn’t about luck.

Most authors feel stuck not because writing is hard, but because they’re solving the wrong problem with the wrong strategies.