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Course Lessons
The path of least friction
9 min read min
The five-step integrated publishing system
14 min read min
Catalog/Retailer sales vs. direct sales
5 min read min
Bowtie funnel
5 min read min
Building your value ladder
8 min read min
Author success paths
11 min read min
Platform, audience, and assets
9 min read min
Transition points
6 min read min
Money as means or money as ends?
12 min read min
The margin of safety
7 min read min
Freedom to vs. freedom from
5 min read min
“If I needed $1,000, I could always…”
7 min read min
(I)ncome
6 min read min
Inefficiency is the real flex
6 min read min
Break through a ceiling and turn it into a floor
7 min read min
Planned serendipity
10 min read min
Building sustainable systems
4 min read min
Using a modified Eisenhower Matrix to set priorities
4 min read min
The One Thing principle
3 min read min
How to pick your priority
5 min read min
The 4 Ps of prioritization
10 min read min
(P)rioritization
5 min read min
This is not about you
4 min read min
“How do I market myself without feeling gross about it?”
14 min read min
The four marketing channels
5 min read min
The Bullseye Method for growing an audience
6 min read min
The five time-tested adoption decisions
6 min read min
Pump vs. flywheel
15 min read min
Find your brand
13 min read min
The Denominator Strategy
7 min read min
The power of leveraged assets
4 min read min
(A)udience
4 min read min
How to design a signature series
12 min read min
The Novel Blueprint
26 min read min
Objectively good and subjectively your jam…
5 min read min
Understanding resistance
4 min read min
(H)eart
4 min read min
When your brain says “write!” but your body says, “nope.”
27 min read min
How to Improve Your Mental State by Embracing Neutral Thinking
12 min read min
Three truths about anxiety that will make you furious
6 min read min
(E)mbodiment
12 min read min
It’s magic that anything works at all
6 min read min
Set your win condition
5 min read min
Is there even a point?
6 min read min
The mindset for success
4 min read min
You’re not broken, but your author business might be
6 min read min
Sustainable productivity vs. sustainable monetization
12 min read min
The great paradox of writing
6 min read min
You can’t brute force success
7 min read min
Problem-market fit
5 min read min
Success is a trailing indicator…
7 min read min
Thinking quantum
12 min read min
(B)elief
3 min read min
The HAPI Compass framework
11 min read min
Introduction
5 min read min
Catalog/Retailer sales vs. direct sales
For authors, understanding the distinction between catalog/retailer sales and direct sales is crucial, especially when considering how to write to market.
