How to build an email sequence for a book launch
When I tell authors I send daily emails during a book launch, they look at me horrified.
How to print books for fun and profit
I’ve always been fascinated with printing books.
How to succeed at live events
If you’re like most indie authors, the idea of selling your books in person might feel somewhere between daunting and ridiculous.
Why you must risk the bad to experience the good
Discover why your fear of negative feedback might be the biggest thing holding you back creatively, and how embracing both praise and criticism is the key to unlocking truly resonant, impactful work.
Tech companies lied to us, and it's causing a creative crisis
While talent can flourish anywhere, sustainable success in digital creation usually follows a sequence: resonate, find your platform, build your brand, monetize thoughtfully, and expand strategically.
The Writing Mindset
Learn Nishka Rathi’s roadmap for crafting a thriving, long-term writing career through intentional growth, continuous learning, and community support.
Wannabe Press Income Report - Q1 - 2025
If you want to burn money, then have I got an income report for you.
I do, you do, we do, the power of distributed responsibility, and other lessons from Writer MBA Con 2025
We spent 2 years building a conference, making this the most expensive article I have ever written.
Tech companies lied to us, and it created a creative crisis
One of the great failings of tech over the decades has been the idea that the democratization of the internet meant that anyone can be successful in anything for any reason.
Charting your path from style to scale
Creators often ask me what they should be doing to grow their publication,
The art of sustainable productivity
For years, I've heard the same advice repeated in the writing community: write more, publish more, market more.
Turning your natural writing patterns into audience growth
I spend a lot of time on consulting calls talking people through about how to get more people reading their work.
Engineering winning days
How many days a year do you really need to “win” to be successful? Is it 100? 50? Maybe 20? What if I told you it’s just 1–2?
Why sequels fail
I run into writers all the time who say some version of “I’m giving people what they say they want,” or “I’m writing more about my most popular topics, but I can’t replicate my success.”
Book catalog as investment portfolio?
I've spent years watching the publishing industry obsess over book launches.
How to market yourself without feeling gross about it?
I hear this question all the time and it’s kind of the whole game, right?
How to avoid smashing into brick walls
At the beginning of your writing journey, growth is easy and everything moves quickly.
How authors can stand out by defying logic
The publishing industry, like most sectors of our economy, operates on careful calculations of profit and loss.
Building the structure for your next launch
When people come to me after a poor launch, often even after gathering a big audience, I always ask this question: