Course Lessons

    Building the System

    The Multi-Channel Author Ecosystem

    How the Stack Works

    Understanding psychological triggers in book marketing

    Understanding the modern customer journey

    Funnels vs. Flywheels

    The Growth-to-Monetization Parallel for Writers

    Continuity & Subscriptions

    The Casual Reader Retailer Funnel

    Kickstarter

    Landing Pages

    The Web Store

    How Each Sales Channel Fits into the Bigger System

    Launching Books for Fun and Profit

    Other marketing strategies

    Afterword

The Casual Reader Retailer Funnel

Most authors see retailers like Amazon, Kobo, Apple Books, and Barnes & Noble as the final step in their sales strategy.

Russell Nohelty Russell Nohelty
The Casual Reader Retailer Funnel

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