Building an integrated publishing ecosystem
The publishing landscape has become increasingly complex.
The Author Stack framework
I’ve written a lot about author growth in my career.
365 Simple ways to talk about your writing
Marketing your book can feel overwhelming, especially if you’re worried about sounding repetitive or running out of ideas.
Building the System
In February 2024, I met Lee Savino at the inaugural Future of Publishing Mastermind event.
The Multi-Channel Author Ecosystem
Most authors reading this probably know nearly every piece of information that I will talk about in this book.
How the Stack Works
In the last chapter, I laid out the elements of the formula, but in this one I’d like to explain how it all integrates together.
Understanding psychological triggers in book marketing
We’ve now built the elements of your system, but we need to speak to the undercurrents that help make the system amplify on each other.
Understanding the modern customer journey
Now that we’ve talked about the undercurrent of your marketing, it’s time to sketch out how your customer goes about finding and engaging with your work.
Funnels vs. Flywheels
In the opening chapter, we talked about funnels and flywheels a bit, but now we’re going to delve deep into how to make them work for your business.
The Growth-to-Monetization Parallel for Writers
Before we (finally) get into the stack, I’d like to introduce you to the growth-to-monetization parallel.
Continuity & Subscriptions
For most authors, success can often feel like a constant hustle. You finish a book, launch it, and watch as the initial surge of sales rolls in. But then what?
The Casual Reader Retailer Funnel
Most authors see retailers like Amazon, Kobo, Apple Books, and Barnes & Noble as the final step in their sales strategy.
Kickstarter
For many authors, the traditional path to self-publishing feels linear. You write the book, put it up for sale on Amazon, market it with ads, and hope for the best.
Landing Pages
You’ve run a successful Kickstarter, you’ve optimized the page, and you’ve proven that readers will literally open their wallets for your pitch.
The Web Store
For years, authors have been trained to believe that platforms like Amazon, Kobo, Barnes and Noble, Google Play, and Apple Books are the only way to sell books.
How Each Sales Channel Fits into the Bigger System
A successful author business isn’t built on just one platform. It’s a system where every sales channel plays a role.
Launching Books for Fun and Profit
For years, Kindle Unlimited (KU) was one of the most appealing programs for indie authors.
Other marketing strategies
In a world where new releases hit virtual shelves every day, simply having a book on the market is no longer enough.
Afterword
When we started The Six Figure Author Experiment, we didn’t know exactly where it would take us.
$10k Secrets
Here’s the truth about making $10,000 a month as a creator: There’s no single path. There’s no guaranteed formula. There’s no silver bullet (sorry, we checked).
How I Closed $10k in Sales With a Notion Doc and Private Conversations
I've been creating online courses and digital products long before they became mainstream. I sold my first courses on platforms like Skillshare and Udemy back in 2015 and have served tens of thousands
How I’m Scaling My Newsletter from $2-3k to $10K/Month (Without Burning Out or Selling My Soul)
Substack Notes is the new growth engine no one’s talking about—but it’s not the whole play.
A Bridge Between Stories and Readers
Every story begins with a spark; a moment when an idea catches fire in a writer's mind and demands to be shared.