The Good Chaos Engine

The Good Chaos Engine

Why entrepreneurs who thrive don’t fight randomness, they run on it.

· Apr 17 · Russell Nohelty
Good chaos: Thriving inside Quantum Capitalism

Good chaos: Thriving inside Quantum Capitalism

A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to succeed anyway.

Frictionless Growth Challenge Hapitalist automation sequence

Frictionless Growth Challenge Hapitalist automation sequence

The full automation sequence from sign-up to end, updated April 2026

· Apr 10 · Russell Nohelty
Vibe coding your way to indie success with Chelle Honiker

Vibe coding your way to indie success with Chelle Honiker

The publisher behind Indie Author Magazine on why non-technical founders have run out of excuses — and what you can build in a weekend with Claude Code.

You have nothing to lose. So why are you playing it safe?

You have nothing to lose. So why are you playing it safe?

In a live coaching session, Russell pushes Heirlight's founder to reckon with the gap between what lit him up to build his app — and what's actually on his homepage.

Book catalog as investment portfolio?

Book catalog as investment portfolio?

Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.

· Mar 11 · Russell Nohelty
2025 income report

2025 income report

It's time for another full year income report. Thanks, I hate it.

· Mar 4 · Russell Nohelty
Everything you need to know to build an audience from scratch

Everything you need to know to build an audience from scratch

Learn the fundamentals about why people would want to join your audience and all of the elements necessary to supercharge your audience growth.

· Feb 25 · Russell Nohelty
Recalibrating your HAPI Compass

Recalibrating your HAPI Compass

Find your real bottleneck, so you can build the way you’re built, fix the right friction first, and grow without burning everything down.

· Feb 23 · Russell Nohelty
What Olympic gold medalist Alysa Liu can teach you about happiness

What Olympic gold medalist Alysa Liu can teach you about happiness

When you look for somebody who really exemplifies the “Hapitalist” way, look no further than her vibe.

Building a business tarot deck and what it taught me about clarity, systems, and letting go

Building a business tarot deck and what it taught me about clarity, systems, and letting go

What happens when you stop trying to memorize a system and start rebuilding it in a language you understand?

· Feb 20 · Russell Nohelty
Are your expectations even realistic given your current reality, tho?

Are your expectations even realistic given your current reality, tho?

Writers don’t fail from bad books. They fail from failing to grasp the reality of the situation. Luckily, this is fixable.

· Feb 18 · Russell Nohelty
Six steps to building a sustainable author business

Six steps to building a sustainable author business

You don’t need more tactics. You need the right order. This webinar breaks down the six-step sequence that turns subscriptions, retailers, and Kickstarter into a sustainable author ecosystem.

· Feb 13 · Russell Nohelty
You're not really building an author career, you're scaling a startup

You're not really building an author career, you're scaling a startup

Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative career that scales.

· Feb 11 · Russell Nohelty
Wannabe Press Income Report - Q4 - 2025

Wannabe Press Income Report - Q4 - 2025

Wait...wasn't it just September?

· Feb 4 · Russell Nohelty
Evolve Without Burning Out Masterclass

Evolve Without Burning Out Masterclass

How to realign your Substack, business, and creative work for long-term growth—without chasing dopamine, copying formulas, or losing the joy that made you start in the first place.

· Jan 30 · Russell Nohelty
You're asking the wrong question

You're asking the wrong question

I didn't choose to self publish, and neither will you. I made a different choice, one most writers fail to understand, and it changed everything for me.

· Jan 21 · Russell Nohelty
A framework for engineering winning days

A framework for engineering winning days

Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.

· Jan 16 · Russell Nohelty
How to know what to prioritize next (or first)

How to know what to prioritize next (or first)

Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.

· Jan 14 · Russell Nohelty
Work that feels like cheating

Work that feels like cheating

A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what actually energizes you.

· Jan 13 · Russell Nohelty
There is no competition

There is no competition

There are only axes by which you can no longer win.

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