The Six-Figure Author Stack

In February 2024, I met Lee Savino at the inaugural Future of Publishing Mastermind event.

Most authors reading this probably know nearly every piece of information that I will talk about in this book.

In the last chapter, I laid out the elements of the formula, but in this one I’d like to explain how it all integrates together.

We’ve now built the elements of your system, but we need to speak to the undercurrents that help make the system amplify on each other.

Now that we’ve talked about the undercurrent of your marketing, it’s time to sketch out how your customer goes about finding and engaging with your work.

In the opening chapter, we talked about funnels and flywheels a bit, but now we’re going to delve deep into how to make them work for your business.

Before we (finally) get into the stack, I’d like to introduce you to the growth-to-monetization parallel.

For most authors, success can often feel like a constant hustle. You finish a book, launch it, and watch as the initial surge of sales rolls in. But then what?

Most authors see retailers like Amazon, Kobo, Apple Books, and Barnes & Noble as the final step in their sales strategy.

For many authors, the traditional path to self-publishing feels linear. You write the book, put it up for sale on Amazon, market it with ads, and hope for the best.

You’ve run a successful Kickstarter, you’ve optimized the page, and you’ve proven that readers will literally open their wallets for your pitch.

For years, authors have been trained to believe that platforms like Amazon, Kobo, Barnes and Noble, Google Play, and Apple Books are the only way to sell books.

A successful author business isn’t built on just one platform. It’s a system where every sales channel plays a role.

For years, Kindle Unlimited (KU) was one of the most appealing programs for indie authors.

In a world where new releases hit virtual shelves every day, simply having a book on the market is no longer enough.

When we started The Six Figure Author Experiment, we didn’t know exactly where it would take us.