Course Lessons

Why knowing your break-even cost is critical for scaling

Why I don't wait for 500 impressions before killing an ad

How I cut and test ads once ad costs start to rise

How much should you pay for your Facebook ads?

How to use Similarweb to get competitive intelligence on your competitors

How to create landing pages that sell

Why you should always be testing multiple ads

Incremental vs. sideways scaling

How to ban someone from your Facebook page

How to retarget an ad

Setting up ads for effective scaling

How the right targeting can cut your costs in half

How to bring old audiences into a new Facebook business manager account

How changing targets can affect ad costs - A case study

How to use suggestions and browse to help define your audience

How to build a big audience from many small audiences

How to narrow a big audience

Ad placements and how to use them

How to market using other people's content using genius links

A test of square vs. rectangular ads

How to edit a Facebook ad without losing social proof

How to request a manual review

How to use carousel ads for testimonials or reviews

How to use video ads effectively

How to effectively use carousel ads

When to boost a post

Where to find effective ad imagery

How to model effective ads

How to add emojis and bold text to ads

Effective campaign imagery

Why you should use square ads

Copywriting basics

Ad level overview

Adset basics

Campaign level basics

Ads manager overview

How to create Facebook custom audiences and lookalike audiences

Facebook pixel conversion events

Setting up the Facebook pixel

Setting up a business manager account

What is a Facebook pixel?

Two profitable Facebook ad strategies

Why you shouldn't abandon ads quickly

Cold-Warm-Hot audiences

The customer journey

What should you get out of this course?