How each Author Ecosystem writes to market
...and why you're probably doing it wrong.
Wannabe Press Income Report - Q2 - 2025
If you want to burn down your company, then do I have an income report for you.
The secrets behind $10k Secrets
We ran an experiment starting a new publication on Substack and using a new book as a lead magnet. Here are all the details about how it went, and how I felt about it.
Mastering email with Shiv Chibber from Kit
Learn how I built a high-converting email system that runs on autopilot, nurtures new readers, and drives consistent book sales.
Rev up your inciting incident with the Enneagram
Align your main character's journey with their personality type to unlock a deep resonance between your readers and your story.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business
I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.
The Hapitalist launch sequence
Is it weird to make a post about the launch sequence I used to attract members to Hapitalist and make it available only to Hapitalist members? Probably, but I'm doing it anyway.
Rating popular Substack strategies
Honest takes on real Substack growth strategies. Russell Nohelty & Erin Shetron break down what actually works, what burns you out, and how to grow sustainably.
How to Build a World Class Substack in 2025 with Claire Venus
How modern creators are using Substack to build sustainable, reader-first businesses without relying on algorithms or burnout tactics.
When your brain says "work!" but your body says, "nope."
Practical strategies for entrepreneurs with chronic illness to align body and brain, from pain reprocessing to sleep and pacing.
Why I cut 11,756 people from my email list
They say you should put a weird number in the title of your articles to make it more clicky. So, I expect this to have a billion views. Meanwhile, there's some stuff I gotta say about growth.
(P)rioritization HAPI Compass related articles and resources
Prioritization is all about setting priorities and gaining leverage over your career, so you can do more of what you love and spend less doing the things you don’t. These articles can help.
(A)udience HAPI Compass related articles and resources
Audience is all about finding the people who resonate with your work and are eager to pay for it, or at least tell people about it. These articles can help you on your way.
(H)eart HAPI Compass related articles and resources
Heart is is all about making projects that deeply resonate, both with yourself and your audience. These are some of our most popular articles to help you get in the right.
The art of sustainable productivity
A comprehensive deep dive into being the right kind of productive, focusing on leveraging your time effectively while working with your natural resistance to change.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
Weaving meaning into your brand through storytelling
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Unlocking the transformational power of Author Ecosystems
Learn how each archetype helps readers transform, and why your book’s impact isn’t about you, but the journey it enables.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
The 4 major ways businesses "break", and how to fix them
Why your business might be broken even if you’re doing “everything right”.
How to successfully repurpose your book into new formats
Unlock the potential of your book by transforming it into multiple formats, reaching new audiences, and maximizing its impact with these proven strategies for repurposing content.
Is churn quietly killing your business?
A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.