The margin of safety
If you’ve been around the publishing block, you’ve probably seen or lived through this experience.
Money as means or money as ends?
Most advice about “growth” comes from people who see money as the ultimate goal. They are usually agnostic about what they sell or how they sell it.
Transition points
As an author, understanding the psychological and emotional triggers that drive people to buy books is crucial.
Platform, audience, and assets
Building a sustainable author career requires aligning three things in a strategic way: Platform, Audience, and Assets.
Author success paths
We’ve identified five author success paths to help authors build sustainable, thriving careers by focusing on different aspects of their writing and marketing strategies.
Building your value ladder
A value ladder is a strategic pricing model that integrates perfectly with the bow-tie funnel concept.
Bowtie funnel
The bow-tie funnel model presents a comprehensive view of the customer journey, from initial awareness to becoming a superfan and brand advocate.
Catalog/Retailer sales vs. direct sales
For authors, understanding the distinction between catalog/retailer sales and direct sales is crucial, especially when considering how to write to market.
The five-step integrated publishing system
Many authors jump straight into publishing without a clear plan. They release a book, try some marketing, and hope for the best. But publishing success isn’t about luck.
The path of least friction
Most authors feel stuck not because writing is hard, but because they’re solving the wrong problem with the wrong strategies.
Feral chaos...
Why sometimes the best way to gain control is to let go of it.
I have the receipts…
Honest accounting from an extensive self audit of my publishing business from 2020-2025
Freedom to vs. freedom from
An exploration of the difference, and how reclaiming agency can transform your creative life.
Beyond Print-on-Demand: Why indie authors need both POD and long-run printing in their sales strategy
Expand your printing options and understand how to use what when to grow your indie author business.
The power of being soft in a sharp, pointy world
Why choosing kindness in a hard, exhausting world isn’t weakness. It’s radical strength, and the key to living with purpose, resilience, and defiance.
The 7 pillars that actually matter in building a publishing career
The 4 P's of prioritization, understanding the underlying structure of a sustainable career, and why most writers fail to master even one.
How clearing blocks and connecting with the right people transforms your writing journey
Explore the hidden strategies that spark unstoppable momentum and gain the insider edge for a thriving writing career, as shared in this opening keynote from Writer MBA Con 2025.
From chaos to connection: Embracing audacity and ease on your creative path
How embracing authentic connections, ambition, and easeful growth (rather than an easy path) can unlock your creative potential and transform your publishing journey.
Break through a ceiling. Turn it into a floor.
How entrepreneurs move to the next level by finding structural weakpoints, focusing energy strategically, and stabilizing long-term success.
70 Coffees in 6 Weeks: How It Changed the Way I View Sales
How ditching the pitch for 70 hours of listening rewired my approach to business.