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Course Lessons
Introduction
The HAPI Compass framework
(B)elief
Thinking quantum
Success is a trailing indicator…
Problem-market fit
You can’t brute force success
The great paradox of writing
Sustainable productivity vs. sustainable monetization
You’re not broken, but your author business might be
The mindset for success
Is there even a point?
Set your win condition
It’s magic that anything works at all
(E)mbodiment
Three truths about anxiety that will make you furious
How to Improve Your Mental State by Embracing Neutral Thinking
When your brain says “write!” but your body says, “nope.”
(H)eart
Understanding resistance
Objectively good and subjectively your jam…
The Novel Blueprint
How to design a signature series
(A)udience
The power of leveraged assets
The Denominator Strategy
Find your brand
Pump vs. flywheel
The five time-tested adoption decisions
The Bullseye Method for growing an audience
The four marketing channels
“How do I market myself without feeling gross about it?”
This is not about you
(P)rioritization
The 4 Ps of prioritization
How to pick your priority
The One Thing principle
Using a modified Eisenhower Matrix to set priorities
Building sustainable systems
Planned serendipity
Break through a ceiling and turn it into a floor
Inefficiency is the real flex
(I)ncome
“If I needed $1,000, I could always…”
Freedom to vs. freedom from
The margin of safety
Money as means or money as ends?
Transition points
Platform, audience, and assets
Author success paths
Building your value ladder
Bowtie funnel
Catalog/Retailer sales vs. direct sales
The five-step integrated publishing system
The path of least friction
The Denominator Strategy
Everyone obsesses over how many readers they have, how many “true fans” they’ve gotten, how many backers their last Kickstarter had,
