Why (and how) I fell back in love with advertising

Why (and how) I fell back in love with advertising

How I stopped fighting and learned to fall in love with spending money on ads for my publication.

· Feb 21 · Russell Nohelty
The Obsidian Spindle Saga: Complete portal fantasy series Kickstarter breakdown

The Obsidian Spindle Saga: Complete portal fantasy series Kickstarter breakdown

I do wrapups of all my campaigns, and usually they are positive, but the last one kind of cratered. So, what happened?

· Feb 8 · Russell Nohelty
Growth, (online) engagement, and the diamond ring

Growth, (online) engagement, and the diamond ring

10x growth on Substack in just over a year with Claire Venus

The bullseye method for growing an audience

The bullseye method for growing an audience

How I've been able to write very weird books AND sell enough to thrive.

· Jan 24 · Russell Nohelty
How I grew my Tiktok to 130,000+ #booktok readers before the release of my newest book

How I grew my Tiktok to 130,000+ #booktok readers before the release of my newest book

For the longest time, I was stuck at only a couple of thousand followers on TikTok, but once I discovered the niche that works for me, my account exploded. Here's how I did it.

How to figure out what Substack actually paid you in Stripe

How to figure out what Substack actually paid you in Stripe

Why is it so hard to find out how much you made from Substack? I show you the hoops I jump through in this article.

· Jan 18 · Russell Nohelty
The average book sells how many units?
You can post more than you think, if you remember this one thing
What you do today is predictive of your sales six weeks from now
An example of a creative business's sales funnel
An example of justifying a price increase
The Switch
Getting people to share your work
Marketing vs. sales
How to set up a one-time tip on Substack
Scale your author business like a startup

Scale your author business like a startup

Call me delusional, but I really do believe that writers can build brands and businesses on par with any other industry out there.

2023 income breakdown

2023 income breakdown

Wherein I break down all the good and bad from the year that was and plan for 2024, and maybe have a bit of a breakdown in the process.

· Jan 10 · Russell Nohelty
Powerpoint slide deck archive

Powerpoint slide deck archive

A collection of presentation slide decks I have presented in the past. Many of my presentations from these decks can be found in the lessons and lectures archive.

· Jan 9 · Russell Nohelty
What does a giveaway look like
Setting up your Google form and Facebook group
The importance of motivation
What are social media boosters?
Advantages of using social media boosters
Building your viral giveaway in KingSumo

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