Always sell the transformation
No wonder everyone hates sales and marketing. The ways writers think about self promotion is deeply flawed. I would hate it if I did it their way, too.
Find brand clarity & direction with a moodboard
Moodboards can be a powerful tool for all creators. They can help shape the visual direction of a project or publication, offer a sense of clarity, and focus your creative vision.
Be interesting enough for long enough around enough people
Do you wanna really know how to grow your Substack? There is really only one piece of advice.
"How do I market myself without feeling gross about it?"
This is the whole game, right? I mean, if we can all feel good about our marketing and we're reaching people that care about what we do, then it's easy to keep doing it forever.
What's new on Kickstarter since Get Your Book Selling on Kickstarter came out
Since we first launched Get Your Book Selling on Kickstarter in October 2021, there has been a seismic shift in the way Kickstarter has been perceived in the indie community.
Debrief of the $18,348 How to Build a World Class Substack Kickstarter campaign
Claire Venus and I just finished our How to Build a World Class Substack (H2BWCS) Kickstarter campaign. How did we do?
I know my Author Ecosystem. Why do I even care and what do I do now?
People are often stumped as to what to do once they have their author ecosystem. This is a guide all about what you do with it to get to success faster than you ever thought possible, and it's a lot.
How to supercharge your writing career with Kickstarter
Learn how to validate your Kickstarter idea, build hype for your campaign, and deliver well so backers come back repeatedly.
Substack x Publishing 2024 virtual summit debrief
Wherein I spill all the tea about my summit with Claire Venus for our How to Build a World Class Substack book.
How to form strong strategic partnerships in publishing
My motto is "do cool things with cool people" but what does that mean in practice?
How to increase new subscribers by refreshing your publication
Over the last few months, I have followed the advice of several prominent Substack experts and redesigned my publication to maximize engagement and findability.
Mastering the art of attention as a writer
Unlocking the secrets to capturing and sustaining visibility in the creative world
The great Medium vs. Substack debate
The conversation is pivoting on the wrong axis and making the same fundamental mistake we made at Writer MBA for years.
The new Super Nintendo World at Universal Hollywood is peak late-stage capitalism
Maybe I'm an old man shaking my fist at coulds, but Mario Land hits different than the rest of even Universal, let alone amusement parks, and feels like the start of something ominous.
Craft+Commerce lessons
What I learned from going to my first general business conference after attending 200+ publishing events in my career.
Writer MBA 2024 virtual summit debrief
Wherein I spill all the tea about our latest virtual summit event.
The NSFW Framework to Help You Market Your Book Better
Writing book blurbs, queries, or pitches doesn't have to be painful. I promise.
How to build a sustainable and profitable subscription into your business
Having consistent income every month helps create safety, but how can we build that recurring revenue when it feels impossible to get anyone interested in peeking behind the paywall.
How to build an email sequence for a book launch
In this article, I’m going to explain how you can send emails daily during a book launch without pissing off your audience, and give you the exact sequence I used along the way.
How can we survive and thrive in the new media landscape?
The same things that saved us in the old media environment will save us in the new media environment.
How to get over your sales phobia
If you want to sell more of your products, you must master two things: The thing you are good at and sales.
Why I'm Kickstarting my new book
It's not about money. It's about playing a bigger and better game.