4 - How to find the perfect model for your business
In this lesson, I walk you step by step through finding the perfect model for your business by using Facebook, and then scaling it through other social platforms.
1 - Getting your mindset right
n this lesson, you will learn the two most important questions you can ever ask, how to find your unfair advantage, how to discover the One thing that will deliver amazing results for your business, a
2 - What is an ideal customer avatar
In this video, you will learn the basics of what makes an ideal customer avatar or ideal client avatar. I use both words in this lecture and both are equally right.
3 - How to find your ideal customer avatar
In this section, you will learn how to create an ideal customer avatar, understand buyer intent, and scale your avatar.
5 - What makes a good brand?
In this lecture, you will learn the elements of making a good brand, and what people get wrong about building a brand.
6 - The magic relationship between customer and product
In this lesson, you will learn how to create a product people love so you never have to guess whether what you're making will be popular ever again.
7 - How to survey your audience to find the perfect product for them
In this lesson, you will learn how to use Google Form, Survey Monkey, and Facebook to survey your audience to find the perfect product for them so you never have to guess again.
8 - What is a sales funnel?
In this lesson, you'll learn the basics of a sales funnel and why it's so important to the health of your business. You will also learn why growing your existing audience is essential success,
9 - Buying triggers and key decision points
In this lesson, you will learn the six buying triggers that can convince people to buy your product right now, and how to push people through key decision points.
11 - How to build out your funnel
In this lesson, you will learn how to actually implement your plan and build your funnel, along with how you should structure your weekly emails.
10 - Planning out your funnel
In this lesson, you will learn how to plan out your funnel, the basics of an automation sequence, and how buying triggers and key decision points work with your automation to build trust.
12 - The psychology behind our email sequence
In this lesson, you will learn exactly why we are sending each email in this sequence, as I break down my own sequence with buying triggers and key decision points.
14 - How to cull an email list
In this lesson, I go through the convoluted process of showing you how I cull my email list. Hopefully, you can glean something from it.
13 - Constructing our funnel in Mailchimp
In this lesson, we actually construct the funnel...finally. You'll learn some advanced Mailchimp tactics, and by the end of it you will have a working funnel.
15 - Spokes in your promotional wheel
In this lesson, you will learn about how to create an ecosystem with your online presence to attract new people and nurture existing fans. Attached is a chart of your promotional wheel which you can u
16 - Using social media effectively
In this lesson, you will learn how to use social media effectively, how to choose platforms, seed your own content, and become an influencer in your space.
17 - How to make content marketing work for you
In this lesson, we dive deep into content marketing. I show you why it's the most important thing in your arsenal, how to create something your audience will love, and why promoting is 5x more importa
18 - How to explode your audience with cross promotion
In this lesson, you will learn how cross promotion can supercharge your audience for free. You learn all about newsletter swaps, giveaways, JV partnerships, and more.
19 - The key to paid advertising
In this final lesson, I take you through the secrets of paid advertising. I caution you about using it before you have a rock solid funnel, but if you are going to use it, I give away the secrets.
Author Nation understood the assignment
The inaugural Author Nation conference brought changes to the indie author event scene, offering both improvements and challenges compared to 20 Books Vegas.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
The growth-to-monetization parallel
Balancing audience expansion and revenue generation in a way that won't burn you our or drive you mad...there are plenty of other tasks for that.
Yes, writing a great book people read is marketing, too
Sorry to burst your bubble, but you're not too cool for marketing just because you "only wanna write the next book". You just love a different kind of marketing.
Your debut will probably flop
Your debut will probably flop, whether you are an indie or trad pubbed...and that's good news.