Three counterintuitive ways to boost engagement during your crowdfunding campaign
Try these three unconventional crowdfunding strategies to engage readers, attract passionate backers, and create lasting success for your book.
I have the receipts…
Honest accounting from an extensive self audit of my publishing business from 2020-2025
The 7 pillars that actually matter in building a publishing career
The 4 P's of prioritization, understanding the underlying structure of a sustainable career, and why most writers fail to master even one.
70 Coffees in 6 Weeks: How It Changed the Way I View Sales
How ditching the pitch for 70 hours of listening rewired my approach to business.
The secrets behind $10k Secrets
We ran an experiment starting a new publication on Substack and using a new book as a lead magnet. Here are all the details about how it went, and how I felt about it.
Mastering email with Shiv Chibber from Kit
Learn how I built a high-converting email system that runs on autopilot, nurtures new readers, and drives consistent book sales.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business
I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.
The Hapitalist launch sequence
Is it weird to make a post about the launch sequence I used to attract members to Hapitalist and make it available only to Hapitalist members? Probably, but I'm doing it anyway.
The power of the cult-hit author
I'd rather be a cool underground hit than a famous bestseller any day of the week.
Rating popular Substack strategies
Honest takes on real Substack growth strategies. Russell Nohelty & Erin Shetron break down what actually works, what burns you out, and how to grow sustainably.
Why I cut 11,756 people from my email list
They say you should put a weird number in the title of your articles to make it more clicky. So, I expect this to have a billion views. Meanwhile, there's some stuff I gotta say about growth.
Weaving meaning into your brand through storytelling
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The 4 major ways businesses "break", and how to fix them
Why your business might be broken even if you’re doing “everything right”.
How to Build a Book Marketing Stack Without Hiring Consultants (or Losing Your Mind)
A practical guide to book marketing in the age of AI
The hidden danger of hyperproductivity: How I sabotaged myself with action
An honest look at how launching too many products too fast sabotaged my business and how slowing down, simplifying, and focusing on what matters rebuilt everything.
The Math of Making Money from Weird Shit
A brutally honest breakdown of why weird creators need to reach more people, how to build loyal fanbases, and the math behind making money from niche art.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
Building Sustainable $10K Months with Newsletter Strategies
How creators build consistent $10K months through email marketing, newsletter growth, and strategic monetization.
Mapping your Newsletter Growth with Claudia Faith, Russell Nohelty, and Jari Roomer
A candid conversation with Claudia Faith and Yari Roomer on how authentic storytelling can drive growth and connection.
Tech companies lied to us, and it's causing a creative crisis
While talent can flourish anywhere, sustainable success in digital creation usually follows a sequence: resonate, find your platform, build your brand, monetize thoughtfully, and expand strategically.
How 10K Secrets Came Together—And Why Anthologies Built My Career
A recording from Russell Nohelty and Philip Hofmacher's live video
The Writing Mindset
Learn Nishka Rathi’s roadmap for crafting a thriving, long-term writing career through intentional growth, continuous learning, and community support.