Podcast

In this lesson, we discuss how to create custom and lookalike audience in your ads manager.

In this lesson, we give you an overview of the campaign, ad set, and ad levels of your business manager account.

In this lesson, we discuss the basics of the campaign level of your Facebook ads account.

Before diving into the ins and outs of targeting, we discuss the basics involved in the adset part of your Facebook business manager account.

Before going into the specifics of building a profitable ad, we discuss the basics of the ad level in your business manager account.

In this lesson, we discuss how to use video ads effectively, and what makes a good video ad.

In this lesson, we discuss why you should use square ads instead of the standard rectangular format.

In this lesson, we discuss effective campaign imagery.

In this lesson, we show you how to add emojis and bold text to your Facebook ads.

In this lesson, we discuss how to use video ads effectively, and what makes a good video ad.

In this lesson, I show you where to get effective ad imagery without breaking the bank.

In this lesson, we discuss when it is appropriate to boost a post on your Facebook page instead of using the ads manager.

In this lesson, we discuss how to effectively use carousel ads.

In this lesson, we discuss how to use video ads effectively, and what makes a good video ad.

In this lesson, I quickly show you how to use carousel ads for testimonials or reviews to enhance social proof.

In this lesson, you will learn how to request a manual review of your Facebook ads.

In this lesson, I teach you how to change a Facebook ad without losing social proof on the ad. Warning: This is a very dangerous piece of Facebook magic and should only be used in emergencies.

A test of square vs. rectangular ads

This lesson is a demonstration about how targeting is the most important part of running profitable Facebook ads.

This lesson is a demonstration about how targeting is the most important part of running profitable Facebook ads. I show you two campaigns which were started at the same time, on the same day, and how

In this lesson, we discuss how to narrow a large audience into a honed target of your ideal customers.

In this lesson, we will discuss how to build a robust audience from many small audiences.

This is just a little trick I like to use sometimes when I'm not sure what I'm targeting, or what else to target, or even sometimes when I'm doing too many things and I want to remember the options.

In this lesson, I take you through a real world case study of a recent ad campaign to show you how changing your targets can drastically change how much you pay per ad.