14 - How to cull an email list
In this lesson, I go through the convoluted process of showing you how I cull my email list. Hopefully, you can glean something from it.
13 - Constructing our funnel in Mailchimp
In this lesson, we actually construct the funnel...finally. You'll learn some advanced Mailchimp tactics, and by the end of it you will have a working funnel.
15 - Spokes in your promotional wheel
In this lesson, you will learn about how to create an ecosystem with your online presence to attract new people and nurture existing fans. Attached is a chart of your promotional wheel which you can u
16 - Using social media effectively
In this lesson, you will learn how to use social media effectively, how to choose platforms, seed your own content, and become an influencer in your space.
17 - How to make content marketing work for you
In this lesson, we dive deep into content marketing. I show you why it's the most important thing in your arsenal, how to create something your audience will love, and why promoting is 5x more importa
18 - How to explode your audience with cross promotion
In this lesson, you will learn how cross promotion can supercharge your audience for free. You learn all about newsletter swaps, giveaways, JV partnerships, and more.
19 - The key to paid advertising
In this final lesson, I take you through the secrets of paid advertising. I caution you about using it before you have a rock solid funnel, but if you are going to use it, I give away the secrets.
What should you get out of this course?
In this first lesson, we will discuss what you should get out of this course, and why I'm offering it to you.
The customer journey
In this lesson, we will discuss the customer journey, and why it is so important to your success running Facebook ads.
Cold-Warm-Hot audiences
In this lesson, we discuss the difference between cold, warm, and hot audiences, and how you need to think about them differently when you plan out your campaign.
Why you shouldn't abandon ads quickly
In this lesson, we talk about why it's important to stay with ads for a while and not abandon them after a day.
Two profitable Facebook ad strategies
In this lesson, we discuss two different ad strategies that work depending on how you run your ads.
What is a Facebook pixel?
In this lesson, we define the Facebook pixel and discuss why it is so important to running effective ads.
Setting up a business manager account
In this lesson, we discuss how to set up a Facebook business manager account.
Setting up the Facebook pixel
In this lesson, we discuss how to use video ads effectively, and what makes a good video ad.
Facebook pixel conversion events
In this lesson, we discuss how to use Facebook pixel conversion events.