How to Have a Successful Book Event
Learn how to turn conventions, trade shows, and other live events into opportunities to grow your audience, sell more products, and create memorable customer experiences.
Creative Growth Strategies for a Sustainable Business
Growth doesn’t have to mean chaos. By focusing on what matters—your energy, your audience, and the systems you build—you can create a career that supports both your creativity and your well-being.
Secrets of Substack Bestsellers
Learn how to balance growth and monetization on Substack with expert tips on defining touchpoints, audience strategies, and sustainable publishing practices.
4 - How to find the perfect model for your business
In this lesson, I walk you step by step through finding the perfect model for your business by using Facebook, and then scaling it through other social platforms.
1 - Getting your mindset right
n this lesson, you will learn the two most important questions you can ever ask, how to find your unfair advantage, how to discover the One thing that will deliver amazing results for your business, a
2 - What is an ideal customer avatar
In this video, you will learn the basics of what makes an ideal customer avatar or ideal client avatar. I use both words in this lecture and both are equally right.
3 - How to find your ideal customer avatar
In this section, you will learn how to create an ideal customer avatar, understand buyer intent, and scale your avatar.
5 - What makes a good brand?
In this lecture, you will learn the elements of making a good brand, and what people get wrong about building a brand.
6 - The magic relationship between customer and product
In this lesson, you will learn how to create a product people love so you never have to guess whether what you're making will be popular ever again.
7 - How to survey your audience to find the perfect product for them
In this lesson, you will learn how to use Google Form, Survey Monkey, and Facebook to survey your audience to find the perfect product for them so you never have to guess again.
8 - What is a sales funnel?
In this lesson, you'll learn the basics of a sales funnel and why it's so important to the health of your business. You will also learn why growing your existing audience is essential success,
9 - Buying triggers and key decision points
In this lesson, you will learn the six buying triggers that can convince people to buy your product right now, and how to push people through key decision points.
11 - How to build out your funnel
In this lesson, you will learn how to actually implement your plan and build your funnel, along with how you should structure your weekly emails.
10 - Planning out your funnel
In this lesson, you will learn how to plan out your funnel, the basics of an automation sequence, and how buying triggers and key decision points work with your automation to build trust.
12 - The psychology behind our email sequence
In this lesson, you will learn exactly why we are sending each email in this sequence, as I break down my own sequence with buying triggers and key decision points.