Balancing unsubscribes with new subscribers
How to use, reuse, and repurpose your launch content
How to change a reward once somebody backs
Messaging backers
How many unsubscribes can you expect?
Backer Update Swap template
Russell's exact prelaunch and launch email sequence
Campaign marketing
Daily weekly, stretch goals
Your Kickstarter launch year
The case for your book
How many prelaunch backers should you aim for?
Why is your campaign getting rejected?
Building less popular titles to increase campaign value
Building a stack for super premium rewards
Generating a good Kickstarter URL
Preview vs prelaunch page and how to find each
Why and how to justify premium pricing
Zombie cats campaign breakdown
How to use Kickstarter to land a publishing deal
How to Create a Killer Novel Kickstarter campaign
What to do when a campaign dies
Eileen Mueller campaign breakdown
kimberly-gordon-paralysis-analysis

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