Heart is is all about making projects that deeply resonate, both with yourself and your audience. These are some of our most popular articles to help you get in the right.
A comprehensive deep dive into being the right kind of productive, focusing on leveraging your time effectively while working with your natural resistance to change.
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Learn how each archetype helps readers transform, and why your book’s impact isn’t about you, but the journey it enables.
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
Why your business might be broken even if you’re doing “everything right”.
Unlock the potential of your book by transforming it into multiple formats, reaching new audiences, and maximizing its impact with these proven strategies for repurposing content.
A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.
A practical guide to book marketing in the age of AI
An honest look at how launching too many products too fast sabotaged my business and how slowing down, simplifying, and focusing on what matters rebuilt everything.
How to avoid a gradual erosion of trust by maintaining consistent communication, engagement, and managing expectations.
I will be the first to admit that this is not a scholarly text.
Do you ever find yourself saying, “I understand this is how it works, but it’s so dumb”?
Discover how creators can balance creative integrity and financial success by understanding the difference between using money as a means versus an end.
Ever since I was a child, I’ve wanted to kill myself.
I was hanging out at the LA Festival of Books with my friend, who wrote a choose-your-own-adventure book called You Are a Filmmaker.
It’s hard to show writers how to grow their author business without talking about capitalism because the biggest thing holding writers back are the constraints of capitalism.
I have been chronically ill for 20 years.