How to Fall in Love with Book Marketing
I have been listening to Kesha’s music since she was making trashy club songs , and I was a trash panda getting wasted in bars every weekend.
Are you Finding Arbitrage or Building Arbitrage?
When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.
How to Get Over Your Sales Phobia
Even though it’s critical to a business’s success, most people hate the idea of selling their products.
How to Get Actual Feedback from Beta Readers (Not Just 'I Loved It!')
Say goodbye to 'It was nice' and hello to detailed, chapter-by-chapter insights. Finally, a process that turns your beta readers into your secret editing weapon."
How to Use Technology and Productivity Hacks to Reclaim Your Time for Things That Matter
I think about whisks a lot.
Introduction
I’ve written a lot of books, but this one didn’t come out of a passion project or a sudden bolt of creative lightning.
CHAPTER 6 Finding success using Author Ecosystems
One of the most common questions I get asked about The Author Ecosystems is, "Great. I know my ecosystem. What do I do now and why do I even care?"
CHAPTER 7 The evolution path of each Author Ecosystem
We’ve talked a lot about ecosystems already, but knowing your ecosystem is only half of the Author Ecosystems equation.
CHAPTER 8 Blended Ecosystems for Writers
In nature, ecosystems often blend at their edges, creating rich environments where two biomes coexist. For authors, these blended ecosystems represent a mix of creative tendencies and strategies.
CHAPTER 9 How I "evolved" beyond my natural author ecosystem
At this point, it’s probably not hard to recognize that I’m a natural Tundra.
CHAPTER 10 How each Author Ecosystem thinks about and uses trends
One of the most interesting ways to parse The Author Ecosystems is how each type deals with trends in the marketplace.
CHAPTER 11 Building a team using Author Ecosystems
When authors start learning about the Author Ecosystems, they generally map it onto their own experience
CHAPTER 12 How to build a sales funnel and flywheel using author ecosystems
The heart of any business is the sales and marketing engine.
CHAPTER 13 Writing in Your Author Ecosystem
Writing has always been a deeply personal journey, yet for decades, authors have been squeezed into narrowly defined boxes of genre, style, and approach.
CHAPTER 14 Email marketing for every Author Ecosystem
We’ve all heard the expression “email is king”. When it comes to marketing, there is no better investment than building your email list.
CHAPTER 15 Website sales for every Author Ecosystem
Website sales are as simple as they are complicated. Webstores, for instance, are the thing most associated with direct sales in the author community.
CHAPTER 16 Kickstarter for every Author Ecosystem
If you’ve been following my career for any length of time, you probably learned about me through Kickstarter.
CHAPTER 17 Subscriptions for each Author Ecosystem
Building subscriptions into your business is one of the most important ways you can create stability as a writer.
CHAPTER 18 Conventions, conferences, and book signings for every Author Ecosystem
Authors who know me probably learned of me through Kickstarter, but Kickstarter was a relatively small part of my business until 2017, and even then it wasn’t until 2020 when I started doubling down