Newsletter

I always thought that the more successful you got in business, the more rational, logical, and measured you would be, but I’ve had a different journey. I started in business very “business-minded”.

When I first started my career, everything felt exponential.

Somewhere along the line, we got tricked into believing that efficiency equals success.

Income is all about making the money you need to lead the life you want without compromising your values along the way.

It starts with the gut punch of an unexpected bill.

A while ago, I read On Freedom by Timothy Snyder.

If you’ve been around the publishing block, you’ve probably seen or lived through this experience.

Most advice about “growth” comes from people who see money as the ultimate goal. They are usually agnostic about what they sell or how they sell it.

As an author, understanding the psychological and emotional triggers that drive people to buy books is crucial.

Building a sustainable author career requires aligning three things in a strategic way: Platform, Audience, and Assets.

We’ve identified five author success paths to help authors build sustainable, thriving careers by focusing on different aspects of their writing and marketing strategies.

A value ladder is a strategic pricing model that integrates perfectly with the bow-tie funnel concept.

The bow-tie funnel model presents a comprehensive view of the customer journey, from initial awareness to becoming a superfan and brand advocate.

For authors, understanding the distinction between catalog/retailer sales and direct sales is crucial, especially when considering how to write to market.

Many authors jump straight into publishing without a clear plan. They release a book, try some marketing, and hope for the best. But publishing success isn’t about luck.

Most authors feel stuck not because writing is hard, but because they’re solving the wrong problem with the wrong strategies.