How to build a sales funnel and flywheel using SCALE paths
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
SCALE paths: (A)rbiters
You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and
SCALE paths: (L)aunchers
You thrive on momentum and big moves. You build campaigns, run summits, host events, and orchestrate high-energy moments that capture the market’s attention. People watch because you make noise intent
SCALE paths: (E)vangelists
You grow through people who believe in you. You rally superfans, brand advocates, influencers, customers, and ambassadors who spread your message faster than ads ever could.
SCALE paths: (S)potlighters
You make essays, newsletters, podcasts, and ideas that ripple through your industry. You’re a lighthouse.
SCALE paths: Return on Energy Investment (ROE)
Why your career feels so overwhelming
The secret to beating overwhelm
Build leveraged assets or burn out not trying. Why most creators are exhausted, What you’ve been taught wrong, and how to finally build a business that gets easier over time.
The 4 P's of prioritization
Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.
How to tell what to do next when you have no idea what to do next
A repeatable process for aligning your interests, focusing your effort, and making real progress without guessing.
The 2 things that need to happen before you enjoy marketing
Discover the key mindset shifts that transform marketing from a dreaded chore into a sustainable, rewarding part of your creative career, no sleaze required.
Should you join our herd?
Hapitalists are a very specific breed of entrepreneur that invests as much in their happiness and joy as in their money. Are you one of us?
7 Publishing Mistakes I Made So You Don’t Have to
How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later this month.
Success is a trailing indicator...
Most entrepreneurs think success is proof they’ve made it, but what if it’s actually evidence of who they’ve already become?
Writing History When History Is Fragmented
Crafting Musa: Lion of Mali in the Absence of Certainty
The (next) shiny thing you hate...
Why chasing every opportunity will ruin your life (and business)
The strategic value of productive chaos and skill stacking
Why breadth builds an unshakeable career.
Let's burn 2025 to the ground...but like…let's actually do it this time, tho
What happens when the universe stops hinting and starts taking drastic action? How deciding what to release can reshape your work, your money, your joy.
You are thinking Newtonian, and I need you to think quantum
Why some people stay stuck, why hard work alone isn’t enough to make progress, and how to harness good chaos .
The point of this article doesn’t exist (and yet you'll still read it)
A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to thrive anyway. Welcome to the world of quantum capitalism.
The Margin of Safety: Why most books flop and how to survive anyway
Build creative resilience, raise your income floor, and protect your writing career from the unexpected while planning for long-term author success.