Newsletter growth stages
I was talking with a newsletter operator a little while ago and got to talking about newsletter stages, and places where writers get stuck in their growth journey. This is my answer.
My wildest business chart yet?
Am I good at business or bad at business in 2024? Inside, we speculate wildly.
Your first sale probably won't (and shouldn't) be your membership
There are better ways to introduce your subscribers to you than your membership. If you're having trouble converting paid subscribers, you might be looking in the wrong place.
How to trick yourself into moving forward as a creator
Thinking on the mental tricks creators use to keep going in the face of self-doubt, fleeting attention, and constant audience churn.
2024 advertising analysis
I spent almost $50k on growth this year and went over 1,000 paid members this month. Did it help my bottom line?
The problem circling sustainable productivity (that nobody's talking about)
We talk about sustainable productivity and making work at a pace that won't burn us out, but by doing so we're missing a big piece of the puzzle.
The five time-tested adoption decisions
Discover the five key adoption concepts—Relative Advantage, Compatibility, Simplicity, Observability, and Triability—that help entrepreneurs grow their audience and build lasting connections.
Author Nation understood the assignment
The inaugural Author Nation conference brought changes to the indie author event scene, offering both improvements and challenges compared to 20 Books Vegas.
I made a weird goal this year...
It's relatively easy to be grateful and thankful (or at least performative say you are) one day a year. It's considerable harder to make gratitude a way of life.
Time has to happen
It's one of the hardest things to internalize about building a career, and also why we need to get started developing a strategy now.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
Bouncing back: The defining feature of successful creators
Discover the key strategies successful creators use to bounce back from setbacks, embrace chaos, and maintain steady income streams in an unpredictable business landscape.
Debrief of our $13,551 "12 Concepts for Authors to Make $8333/Month (6-Figures/Year)" campaign
Another campaign in the bag. How did it go?
Wannabe Press Income Report - Q3 - 2024
This was a wild quarter, so this is gonna be a wild income report. I honestly don’t even know how to conceptualize it, but I'm gonna try.
The growth-to-monetization parallel
Balancing audience expansion and revenue generation in a way that won't burn you our or drive you mad...there are plenty of other tasks for that.
You build the structure for your next launch during your current launch
Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.
Are you running a low touchpoint or high touchpoint subscription?
There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
Tortured genius
As we toil away in obscurity, it’s normal to fantasize about being a tortured genius who will be appreciated in the future, maybe even after their death, like so many great writers of yesteryear.