Yes, writing a great book people read is marketing, too
Lots of people tell me they hate all marketing and "only want to write the next book" which is wild because,
The only good marketing is the marketing you do
The best way to make money as an author is to not grin and bear something you don't like.
Social. Media.
Peter Yang from Creator Economy has been living rent free in my head for years due to his writing this about the two different types of social media companies,
Mastering the art of attention as a writer
Whether you’re a novelist, blogger, poet, or nonfiction writer, the ability to capture and hold an audience’s attention can make or break your career.
7 unconventional ways to succeed as a writer
We've all come across classic writing advice like be consistent, engage your audience, find your authentic voice, and so on.
Taking a knockout punch without getting knocked down
Sometimes it doesn't work.
When time has to happen
Too often in life, the answer to “why am I not having success?” is that time has to happen.
The art of harnessing chaos magic
Most successful people I know are masters of chaos magic.
Breaching the trust thermocline
I think about trust a lot; probably too much.
Building an integrated publishing ecosystem
The publishing landscape has become increasingly complex.
The Author Stack framework
I’ve written a lot about author growth in my career.
365 Simple ways to talk about your writing
Marketing your book can feel overwhelming, especially if you’re worried about sounding repetitive or running out of ideas.
Building the System
In February 2024, I met Lee Savino at the inaugural Future of Publishing Mastermind event.
The Multi-Channel Author Ecosystem
Most authors reading this probably know nearly every piece of information that I will talk about in this book.
How the Stack Works
In the last chapter, I laid out the elements of the formula, but in this one I’d like to explain how it all integrates together.
Understanding psychological triggers in book marketing
We’ve now built the elements of your system, but we need to speak to the undercurrents that help make the system amplify on each other.
Understanding the modern customer journey
Now that we’ve talked about the undercurrent of your marketing, it’s time to sketch out how your customer goes about finding and engaging with your work.
Funnels vs. Flywheels
In the opening chapter, we talked about funnels and flywheels a bit, but now we’re going to delve deep into how to make them work for your business.
The Growth-to-Monetization Parallel for Writers
Before we (finally) get into the stack, I’d like to introduce you to the growth-to-monetization parallel.