Chapter 22 - Printing Options
I’ve always been fascinated with printing books.
Chapter 23 - Delivery Without Drama
We’ve gotten all the logistics sorted and we’re ready to actually get books into backer’s hands.
Chapter 24 - Post-Campaign Success
You’ve done a hard thing and delivered a great book to your amazing backers.
Conclusion - A New Chapter Begins
You started this book as an author curious (and maybe a bit nervous) about Kickstarter.
What Do We Owe to Each Other?
A few months ago, somebody asked why, given the negative reactions some people have, we should help anyway.
PLG, SaaS, and How the Nonsense Terms from Tech Can Help Supercharge Your Author Career
I read a lot of tech articles, specifically about growth and scale, two words that are as exhausting as they are enthralling.
The. End. (not of this Substack)
This is a very hard post to write, but it has to be done.
This is the work that works
Direct sales is the throughline of my career.
Understanding the modern customer journey
The art of turning a stranger into a loyal customer has never been more complex or more important than in today's digital landscape.
Psychological triggers
Authors have always found compelling ways to engage readers through plot, character, and world building,
Building an audience from scratch
I have a sizable audience now, but it wasn’t always that way.
The five time-tested adoption decisions
Whether you're publishing books, building a newsletter audience, or growing your influence, understanding how people decide to buy something is hugely important.
Your website is the center of everything
If your creative career is a house, your website is the foundation.
How to supercharge your writing career with Kickstarter
If you’re serious about building a direct sales business, Kickstarter isn’t a “maybe.” It’s an integral part of your author career.
Kickstarter is a launchpad, not a lifeline
One of the biggest mistakes authors make with Kickstarter is treating it like a glorified pre-order.
30 Kickstarter tips to help crush your campaign goals
I've been running Kickstarter campaigns since 2014 and backing them since way before then.
Three counterintuitive ways to boost engagement during your crowdfunding campaign
Most writers jump into crowdfunding with high hopes.
The two major subscription models
There are basically two models you can use to build the continuity part of your author business.
Your first sale probably won't (and shouldn't) be your membership
Every writer wants to make gobs of money on their membership.
How to build a sustainable and profitable subscription into your author business
I didn’t start feeling comfortable in my business until I began seeing consistent, recurring revenue inside of it.