Newsletter

Let’s start with a simple question: Why do you want to launch a Kickstarter?

One of the biggest mistake I see with Kickstarter campaigns is that they fail to clearly articulate the what and why of your campaign.

Kickstarter campaigns can be chaos, expensive, and draining, but they don’t have to be, especially if you build a rock-solid plan before you launch.

Most authors launch their books with no real data about how their readers prefer to buy.

Often, the hardest part about getting somebody to use Kickstarter is having them envision what kind of campaign to run.

Think of your Kickstarter offer as a ladder of escalating awesomeness.

The core of your campaign is your book. That’s why people are here.

A Kickstarter campaign isn’t just a list of tiers. It’s a story page that convinces people to back you.

Before a visitor even scrolls your Story page, Kickstarter shows four things in search-browse results:

Now that you’ve pulled people in with an enticing opening, it’s time to answer their burning questions and convert their interest into support.

Now is your chance to go step-by-step through each component of a strong Kickstarter book page.

A Kickstarter page is a multimedia experience.

At this point, your page should already hook interest and explain the project well.

A Kickstarter campaign isn’t about shouting, “Buy my book.”

Once your campaign is live and your pre-built audience has hopefully given you a strong start, the work isn’t over.

When I tell authors I send daily emails during a Kickstarter launch, they look at me horrified.

A campaign is a marathon, but you need to start with a bang.

People think Kickstarter success is about having the best product or the prettiest video or the most polished rewards.

The golden rule of a live campaign is, don’t disappear.

In a properly run campaign, 1/3 of your funding will come in the first week, 1/3 in the last week, and 1/3 in the middle.

The moment your campaign ends successfully, take a brief victory lap – you did it!