Chapter 8 - Design for Delight
A Kickstarter campaign isn’t just a list of tiers. It’s a story page that convinces people to back you.
Chapter 9 - Hook Them Fast
Before a visitor even scrolls your Story page, Kickstarter shows four things in search-browse results:
Chapter 10 - Story That Converts
Now that you’ve pulled people in with an enticing opening, it’s time to answer their burning questions and convert their interest into support.
Chapter 11 - Campaign Page Worksheet
Now is your chance to go step-by-step through each component of a strong Kickstarter book page.
Chapter 13 - Transparency, FAQs, and Proof
At this point, your page should already hook interest and explain the project well.
Chapter 14 - Audience Activation
A Kickstarter campaign isn’t about shouting, “Buy my book.”
Chapter 15 - Outreach Strategies
Once your campaign is live and your pre-built audience has hopefully given you a strong start, the work isn’t over.
Chapter 16 - How to Build an Email Sequence
When I tell authors I send daily emails during a Kickstarter launch, they look at me horrified.
Chapter 17 - Launch Day Tactics
A campaign is a marathon, but you need to start with a bang.
Chapter 18 - How to Think About Your Campaign
People think Kickstarter success is about having the best product or the prettiest video or the most polished rewards.
Chapter 19 - Managing Backer Flow
The golden rule of a live campaign is, don’t disappear.
Chapter 20 - Overcoming Lulls
In a properly run campaign, 1/3 of your funding will come in the first week, 1/3 in the last week, and 1/3 in the middle.
Chapter 21 - Fulfillment Planning
The moment your campaign ends successfully, take a brief victory lap – you did it!
Chapter 22 - Printing Options
I’ve always been fascinated with printing books.
Chapter 23 - Delivery Without Drama
We’ve gotten all the logistics sorted and we’re ready to actually get books into backer’s hands.
Chapter 24 - Post-Campaign Success
You’ve done a hard thing and delivered a great book to your amazing backers.
Conclusion - A New Chapter Begins
You started this book as an author curious (and maybe a bit nervous) about Kickstarter.
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The. End. (not of this Substack)
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