CHAPTER 19 Maximizing Substack for each ecosystem
Most authors I talk with ask some form of the question, “How did you succeed on Substack?” Of course, what they really mean is, “How can I succeed at Substack?”
CHAPTER 20 What now?
If you’ve read this far, I want to thank you for your persistence and perseverance.
Spinning a Great Idea into Book Marketing Gold
I find it hard to develop a shared language about how difficult it is to create and launch creative projects.
The Math of Making Money from Weird Shit
A brutally honest breakdown of why weird creators need to reach more people, how to build loyal fanbases, and the math behind making money from niche art.
The Role of AI in Non-Fiction Writing
Practical, step-by-step methodology to help you save time, maintain your unique voice, bring joy into your life, and make your expertise shine in any medium.
Will that New Social Media Platform Fundamentally Improve Your Existence?
There is a very powerful sword belonging to a very powerful house in a very powerful Franchise That Shall Not Be Named that “only takes in that which makes it stronger”.
Objectively Good and Subjectively Your Jam
People often ask me how I get over bad reviews and keep going even when people are unimaginably cruel.
Why I Fell Back in Love with Advertising
As a person who specializes in author growth, especially the type of free or cheap viral growth that doesn’t cost a lot of money, I have a confession to make.
How to bend reality and become a bad4$$ timespace mage
I am not playing today. Let's get weird with it.
Planned Serendipity
I always thought that the more successful you became in business, the more rational, logical, and measured you would be, but I’ve had a different journey. I started in business very “business-minded”.
When to Burn It All Down and How to Rise from the Ashes
I made $50,000 more in 2023 than any other year in my whole career before then, and I nearly had a nervous breakdown trying to keep it all together.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
How Can We Survive and Thrive in the New Media Landscape?
People talking about the massive disruption happening in media right now are missing an important bit that we ignore at our peril,
Why Kickstarter Changes the Game
For years, authors have felt chained to the whims of Amazon algorithms and traditional publishers.
Chapter 1 - Decide If Kickstarter Is Right for You – The No-B.S. Mindset
Let’s start with a simple question: Why do you want to launch a Kickstarter?
Chapter 2 - Define Your Campaign’s Vision and Success Metrics
One of the biggest mistake I see with Kickstarter campaigns is that they fail to clearly articulate the what and why of your campaign.
Chapter 3 - Pre-Launch Planning
Kickstarter campaigns can be chaos, expensive, and draining, but they don’t have to be, especially if you build a rock-solid plan before you launch.
Chapter 4 - Testing on Kickstarter
Most authors launch their books with no real data about how their readers prefer to buy.
Chapter 5 - Proven Playbooks that Work
Often, the hardest part about getting somebody to use Kickstarter is having them envision what kind of campaign to run.
Chapter 6 - Nail Your Offer
Think of your Kickstarter offer as a ladder of escalating awesomeness.
Chapter 7 - Craft Compelling Rewards
The core of your campaign is your book. That’s why people are here.