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2024 advertising analysis
I spent almost $50k on growth this year and went over 1,000 paid members this month. Did it help my bottom line?
How to Have a Successful Book Event
Learn how to turn conventions, trade shows, and other live events into opportunities to grow your audience, sell more products, and create memorable customer experiences.
Creative Growth Strategies for a Sustainable Business
Growth doesn’t have to mean chaos. By focusing on what matters—your energy, your audience, and the systems you build—you can create a career that supports both your creativity and your well-being.
The five time-tested adoption decisions
Discover the five key adoption concepts—Relative Advantage, Compatibility, Simplicity, Observability, and Triability—that help entrepreneurs grow their audience and build lasting connections.
Secrets of Substack Bestsellers
Learn how to balance growth and monetization on Substack with expert tips on defining touchpoints, audience strategies, and sustainable publishing practices.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
Debrief of our $13,551 "12 Concepts for Authors to Make $8333/Month (6-Figures/Year)" campaign
Another campaign in the bag. How did it go?
Wannabe Press Income Report - Q3 - 2024
This was a wild quarter, so this is gonna be a wild income report. I honestly don’t even know how to conceptualize it, but I'm gonna try.
You build the structure for your next launch during your current launch
Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.
Are you running a low touchpoint or high touchpoint subscription?
There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
Always sell the transformation
No wonder everyone hates sales and marketing. The ways writers think about self promotion is deeply flawed. I would hate it if I did it their way, too.
Platform, audience, and assets
The success of any launch usually comes down to these three factors. Can you guess what they are? It's not a trick question.
"How do I market myself without feeling gross about it?"
This is the whole game, right? I mean, if we can all feel good about our marketing and we're reaching people that care about what we do, then it's easy to keep doing it forever.
Debrief of our $3,972 Bulletins at the End of the World Kickstarter campaign
We did a campaign, and here is what I thought about it.
Debrief of the $18,348 How to Build a World Class Substack Kickstarter campaign
Claire Venus and I just finished our How to Build a World Class Substack (H2BWCS) Kickstarter campaign. How did we do?
Substack x Publishing 2024 virtual summit debrief
Wherein I spill all the tea about my summit with Claire Venus for our How to Build a World Class Substack book.
Wannabe Press Income Report - Q2 - 2024
The bleeding, won't somebody please stop the bleeding? Not me, though. I'm not a money doctor or whatever. I can sure throw money at it though, as long as you don't mind blood-stained money.
Following along with the How to Build a World Class Substack campaign (part 1)
Since most people on Substack haven't heard of and definitely did not now how to launch a book on Kickstarter, I made a series of posts throughout the campaign about what was happening.
Following along with the How to Build a World Class Substack campaign (part 2)
This is the continuation of the previous article.