Wannabe Press Income Report - Q2 - 2025
If you want to burn down your company, then do I have an income report for you.
The secrets behind $10k Secrets
We ran an experiment starting a new publication on Substack and using a new book as a lead magnet. Here are all the details about how it went, and how I felt about it.
Rating popular Substack strategies
Honest takes on real Substack growth strategies. Russell Nohelty & Erin Shetron break down what actually works, what burns you out, and how to grow sustainably.
The art of sustainable productivity
A comprehensive deep dive into being the right kind of productive, focusing on leveraging your time effectively while working with your natural resistance to change.
Breaching the trust thermocline
How to avoid a gradual erosion of trust by maintaining consistent communication, engagement, and managing expectations.
The Future of Direct Sales and Author Ownership with Monica Leonelle and Greg Keogh from Curios
Discover how indie authors can future-proof their careers with direct sales, own their reader relationships, and thrive outside traditional publishing platforms.
Building a Kickstarter Master plan with Tyler James from Comixlaunch
A decade of crowdfunding insights from ComixLaunch’s Tyler James on building sustainable, successful Kickstarter campaigns for comic creators.
Tech companies lied to us, and it's causing a creative crisis
While talent can flourish anywhere, sustainable success in digital creation usually follows a sequence: resonate, find your platform, build your brand, monetize thoughtfully, and expand strategically.
How 10K Secrets Came Together—And Why Anthologies Built My Career
A recording from Russell Nohelty and Philip Hofmacher's live video
Wannabe Press Income Report - Q1 - 2025
If you want to burn money, then have I got an income report for you.
Substack, Kit, and the Power of Automated Workflows
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable creative business
2024 income report
It’s the end of 2024, and I didn’t go bankrupt. How though?
Your voice, your story, your narration
Why self-narrating your audiobook is the smartest move for authors in 2025
365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year
Powerful book marketing strategies, tailored to your unique author ecosystem and marketing style, to attract readers, boost sales, and build a sustainable writing career.
Charting your writing success path from style to scale
Discover the step-by-step journey to grow your creative career. Learn how to develop your unique style, find your voice, build a platform, and scale your work sustainably while reaching the right audi
5 Substack 'Secrets' To Take Your Publication To The Next Level
Effective strategies to grow and monetize your Substack faster than ever in 2025.
Wannabe Press Income Report - Q4 - 2024
This was a wild quarter, so this is gonna be a wild income report. I honestly don’t even know how to conceptualize it, but I'm gonna try.
Why 45% of Substacks go inactive, and other findings from combing through 75k newsletters
Uncover the surprising patterns behind newsletter longevity, creator challenges, and the strategies that separate thriving publications from the rest.
How partnerships change over time (and why we've been thinking about them all wrong)
Why picking the right partners at the right time matters for career success
"Triaging" your business with our Hapitalist framework
This is our "quick start" triage guide to building your business and getting you on the right track, filled with practical strategies for balancing productivity, monetization, and more.
Newsletter growth stages
I was talking with a newsletter operator a little while ago and got to talking about newsletter stages, and places where writers get stuck in their growth journey. This is my answer.
My wildest business chart yet?
Am I good at business or bad at business in 2024? Inside, we speculate wildly.
Your first sale probably won't (and shouldn't) be your membership
There are better ways to introduce your subscribers to you than your membership. If you're having trouble converting paid subscribers, you might be looking in the wrong place.