Everything you need to know to build an audience from scratch
Learn the fundamentals about why people would want to join your audience and all of the elements necessary to supercharge your audience growth.
A framework for engineering winning days
Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.
Constructing your value ladder
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
The path of least friction
Everything I’ve learned about building a successful career, condensed into one digestible system.
Creating lifelong customers by embedding psychological buying triggers deep into your brand
How the most memorable brands create connection with their customers so deep that they become unforgettable and irreplaceable
How to amplify your message
Amplification strategies evolve as your career progresses. as you grow your owned, earned, and borrowed media channels.
The 4 P's of prioritization
Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.
How to tell what to do next when you have no idea what to do next
A repeatable process for aligning your interests, focusing your effort, and making real progress without guessing.
Building an integrated sales ecosystem
Unlock a practical strategy to create an integrated ecosystem that balances different sales modalities into one sustainable business practices.
Social. Media.
The two paths of social media and why you’re failing by trying to do both
The 4 major ways businesses "break", and how to fix them
Why your business might be broken even if you’re doing “everything right”.
Money as means or money as ends?
Discover how creators can balance creative integrity and financial success by understanding the difference between using money as a means versus an end.
The Role of AI in Non-Fiction Writing
Practical, step-by-step methodology to help you save time, maintain your unique voice, bring joy into your life, and make your expertise shine in any medium.
How to bend reality and become a bad4$$ timespace mage
I am not playing today. Let's get weird with it.
The five time-tested adoption decisions
Discover the five key adoption concepts—Relative Advantage, Compatibility, Simplicity, Observability, and Triability—that help entrepreneurs grow their audience and build lasting connections.
The growth-to-monetization parallel
Balancing audience expansion and revenue generation in a way that won't burn you our or drive you mad...there are plenty of other tasks for that.
You build the structure for your next launch during your current launch
Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.
Platform, audience, and assets
The success of any launch usually comes down to these three factors. Can you guess what they are? It's not a trick question.
Prioritizing your business using a modified Eisenhower Matrix
Master your priorities with my own version of the Eisenhower Matrix: a simple tool to focus on what truly matters.
How to compile your blog into a book
I’ve released multiple solo nonfiction books up to this point in my career and most of them were compiled almost exclusively or primarily through repurposing blog articles and Facebook posts.
Are you finding arbitrage or building arbitrage?
When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.