Royalty payments
In this lesson, we talk about maintaining royalty payments to your creators.
Leadership
Before we get started, you have to understand that YOU are the leader. It is YOUR vision, and people are lining up behind you.
What is Crowdfunding?
In our first lesson we talk about what crowdfunding is and why it's important. We also discuss the three biggest platform on the market today.
Building Your Budget
There are 7 steps to a good crowdfunding budget. Find out what they are in this update.
Setting Campaign Rewards
In this lecture we talk about setting campaign rewards, and the most effective tiers for campaign rewards to hit.
How To Create a Campaign People Want to Back
This one is pretty self explanatory. I show you the key buying triggers that make people want to back campaigns.
How to Build up Your Press Contacts
While you shouldn't focus on the press for a first campaign, you need some key press contacts in order to make your campaign function.
Grow Your Network, Get More Backers
The most important part of any campaign is how many warm leads you have and how many people are at the top of your sales funnel. In this lesson we talk about exactly how to build your audience
The Marketing You Should Focus On
In this lesson, we break down the most common and effective ways to use marketing to bring in money to your campaign, from email, to Facebook, to advertising, and many more.
Getting Your Product into Backer Hands
Once you have your product in hand, it's time to ship products and rewards to your backers. This is the phase where most Kickstarters dip into the red. Don't let yourself be one of them.
Get Your Kickstarter Into Retail Stores
Once your campaign is over, the work has just begun. Now it's time to get your project into retail stores!
How Beth Spencer used a sneaky kitty to grow to over $10,000 in gross annualized revenue
Beth Spencer of Introvert Drawing Club used a very cool strategy to grow her income from $0 to over $10,000 in GAR in less than 6 months.
PLG, SaaS, and how the nonsense terms from tech can help supercharge your career
Tech and business articles can be founts of knowledge, but reading them can be very confusing. This article lays out a glossary of the important terms to bear so authors can understand them.
How to avoid getting lost in the flurry of new Substacks flooding the site
With the influx of established voices, lots of writers are nervous they'll be drowned out. Here are some ways to build a boat in the storm.
The two major subscription models
Wherein I break down the two main continuity models you can use in your author business and how to implement them.
Setting up your direct sales environment
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
What it really means to get that pretty orange checkmark
On Friday, August 25 at 9:12 AM, I got the email most of us have been striving for and became a Substack bestseller. What does that really mean though?
Publishing is Changing—Why? And how to we take advantage of it
Every month the future of publishing changes more than we've seen it move in years. So, how do we understand the scope of the problem, the size of the opportunities, and then take advantage of it.