Setting up a pay what you want offer using Thrivecart, Bookfunnel, and Optimizepress
Setting up funnel upsells and downsells in Thrivecart
Designing funnel messaging
Sales page flow chart
Making an offer from an email sequence
Sideways sales letter
Setting up an OptimizePress sales page using messaging from a social post
How to Have a Successful Book Event

How to Have a Successful Book Event

Learn how to turn conventions, trade shows, and other live events into opportunities to grow your audience, sell more products, and create memorable customer experiences.

· Dec 14 · Russell Nohelty
Creative Growth Strategies for a Sustainable Business

Creative Growth Strategies for a Sustainable Business

Growth doesn’t have to mean chaos. By focusing on what matters—your energy, your audience, and the systems you build—you can create a career that supports both your creativity and your well-being.

Platform, audience, and assets

Platform, audience, and assets

The success of any launch usually comes down to these three factors. Can you guess what they are? It's not a trick question.

· Oct 2 · Russell Nohelty
Debrief of our $3,972 Bulletins at the End of the World Kickstarter campaign

Debrief of our $3,972 Bulletins at the End of the World Kickstarter campaign

We did a campaign, and here is what I thought about it.

· Sep 16 · Russell Nohelty
What's new on Kickstarter since Get Your Book Selling on Kickstarter came out

What's new on Kickstarter since Get Your Book Selling on Kickstarter came out

Since we first launched Get Your Book Selling on Kickstarter in October 2021, there has been a seismic shift in the way Kickstarter has been perceived in the indie community.

· Sep 4 · Russell Nohelty
How to supercharge your writing career with Kickstarter

How to supercharge your writing career with Kickstarter

Learn how to validate your Kickstarter idea, build hype for your campaign, and deliver well so backers come back repeatedly.

· Aug 21 · Russell Nohelty
How to build a sustainable and profitable subscription into your business

How to build a sustainable and profitable subscription into your business

Having consistent income every month helps create safety, but how can we build that recurring revenue when it feels impossible to get anyone interested in peeking behind the paywall.

· Apr 24 · Russell Nohelty
How to build an email sequence for a book launch

How to build an email sequence for a book launch

In this article, I’m going to explain how you can send emails daily during a book launch without pissing off your audience, and give you the exact sequence I used along the way.

· Mar 27 · Russell Nohelty
Short circuiting the Substack burnout cycle

Short circuiting the Substack burnout cycle

It seems like writers have a six-month burn rate where they come in excited, start to build, grind, and burn out. How do we live better lives in the meat grinder of capitalism?

· Mar 20 · Russell Nohelty
How to build a basic, beautiful one page website

How to build a basic, beautiful one page website

By the end of this article, you will be able to build and launch an amazing one-page website, even if you don't know how to code.

· Feb 14 · Russell Nohelty
One layer of data doesn't tell the whole story - a review of returning backers to the Cthulhu is Hard to Spell: The Terrible Twos campaign
2023 income breakdown

2023 income breakdown

Wherein I break down all the good and bad from the year that was and plan for 2024, and maybe have a bit of a breakdown in the process.

· Jan 10 · Russell Nohelty
Why make an anthology?

Why make an anthology?

In this lecture, we talk about how to use Google Keyword Planner to find your theme and title your anthology.

· Jan 8 · Russell Nohelty
Initial questions

Initial questions

Before we get into choosing a theme, we have to answer some basic questions about what it means to create an anthology, why we create, and what we are creating for.

· Jan 8 · Russell Nohelty

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