Why 45% of Substacks go inactive, and other findings from combing through 75k newsletters

Why 45% of Substacks go inactive, and other findings from combing through 75k newsletters

Uncover the surprising patterns behind newsletter longevity, creator challenges, and the strategies that separate thriving publications from the rest.

How not to f*ck up your newsletter

How not to f*ck up your newsletter

Or: how to navigate the increasingly dark and deep sea of 2025 “growth hack” listicles

Building an integrated publishing ecosystem
How many unsubscribes should you expect
How many backers can you expect to return to your next campaign
The postcard trick when packing books
What to expect for your next campaign
When is your campaign considered over
How to deliver early bird, weekly perks, and your other rewards
Congruency - do you have it
Breakeven Excel worksheet
How to spin bad news to your advantage
Shipping books
Bundling less popular titles to increase campaign value
How to debrief after a campaign
1 - Homepage Walkthrough (2024 TIAFC UPDATE)
2 - Basics (2024 TIAFC UPDATE)
3 - Rewards (2024 TIAFC UPDATE)
4 - Story (2024 TIAFC UPDATE)
5 - Prelaunch/Preview approval (2024 TIAFC UPDATE)
DS1- Basics section (Russell's Dragon Strife campaign)

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