Direct Sales Strategy for Authors

Direct sales is the throughline of my career.

The art of turning a stranger into a loyal customer has never been more complex or more important than in today's digital landscape.

Authors have always found compelling ways to engage readers through plot, character, and world building,

I have a sizable audience now, but it wasn’t always that way.

Whether you're publishing books, building a newsletter audience, or growing your influence, understanding how people decide to buy something is hugely important.

If your creative career is a house, your website is the foundation.

If you’re serious about building a direct sales business, Kickstarter isn’t a “maybe.” It’s an integral part of your author career.

One of the biggest mistakes authors make with Kickstarter is treating it like a glorified pre-order.

I've been running Kickstarter campaigns since 2014 and backing them since way before then.

Most writers jump into crowdfunding with high hopes.

There are basically two models you can use to build the continuity part of your author business.

Every writer wants to make gobs of money on their membership.

I didn’t start feeling comfortable in my business until I began seeing consistent, recurring revenue inside of it.

When I tell authors I send daily emails during a book launch, they look at me horrified.

I’ve always been fascinated with printing books.

If you’re like most indie authors, the idea of selling your books in person might feel somewhere between daunting and ridiculous.

It’s over!