Planned Serendipity
I always thought that the more successful you became in business, the more rational, logical, and measured you would be, but I’ve had a different journey. I started in business very “business-minded”.
When to Burn It All Down and How to Rise from the Ashes
I made $50,000 more in 2023 than any other year in my whole career before then, and I nearly had a nervous breakdown trying to keep it all together.
How Can We Survive and Thrive in the New Media Landscape?
People talking about the massive disruption happening in media right now are missing an important bit that we ignore at our peril,
Why Kickstarter Changes the Game
For years, authors have felt chained to the whims of Amazon algorithms and traditional publishers.
Chapter 1 - Decide If Kickstarter Is Right for You – The No-B.S. Mindset
Let’s start with a simple question: Why do you want to launch a Kickstarter?
Chapter 2 - Define Your Campaign’s Vision and Success Metrics
One of the biggest mistake I see with Kickstarter campaigns is that they fail to clearly articulate the what and why of your campaign.
Chapter 3 - Pre-Launch Planning
Kickstarter campaigns can be chaos, expensive, and draining, but they don’t have to be, especially if you build a rock-solid plan before you launch.
Chapter 4 - Testing on Kickstarter
Most authors launch their books with no real data about how their readers prefer to buy.
Chapter 5 - Proven Playbooks that Work
Often, the hardest part about getting somebody to use Kickstarter is having them envision what kind of campaign to run.
Chapter 6 - Nail Your Offer
Think of your Kickstarter offer as a ladder of escalating awesomeness.
Chapter 7 - Craft Compelling Rewards
The core of your campaign is your book. That’s why people are here.
Chapter 8 - Design for Delight
A Kickstarter campaign isn’t just a list of tiers. It’s a story page that convinces people to back you.
Chapter 9 - Hook Them Fast
Before a visitor even scrolls your Story page, Kickstarter shows four things in search-browse results:
Chapter 10 - Story That Converts
Now that you’ve pulled people in with an enticing opening, it’s time to answer their burning questions and convert their interest into support.
Chapter 11 - Campaign Page Worksheet
Now is your chance to go step-by-step through each component of a strong Kickstarter book page.
Chapter 13 - Transparency, FAQs, and Proof
At this point, your page should already hook interest and explain the project well.
Chapter 14 - Audience Activation
A Kickstarter campaign isn’t about shouting, “Buy my book.”
Chapter 15 - Outreach Strategies
Once your campaign is live and your pre-built audience has hopefully given you a strong start, the work isn’t over.
Chapter 16 - How to Build an Email Sequence
When I tell authors I send daily emails during a Kickstarter launch, they look at me horrified.
Chapter 17 - Launch Day Tactics
A campaign is a marathon, but you need to start with a bang.
Chapter 18 - How to Think About Your Campaign
People think Kickstarter success is about having the best product or the prettiest video or the most polished rewards.
Chapter 19 - Managing Backer Flow
The golden rule of a live campaign is, don’t disappear.