The Margin of Safety: Why most books flop and how to survive anyway

The Margin of Safety: Why most books flop and how to survive anyway

Build creative resilience, raise your income floor, and protect your writing career from the unexpected while planning for long-term author success.

· Dec 17 · Russell Nohelty
Hapitalist 7-day Frictionless Growth Challenge email sequence
Do fewer things better...

Do fewer things better...

The hardest things to do most of the time is less, even when it's clearly better than the alternative.

· Dec 12 · Russell Nohelty
The HAPI Compass framework

The HAPI Compass framework

A simple four point system to finding alignment and giving yourself direction, designed to help you to build a successful and thriving career that nourishes you mind, body, and soul.

Stop Playing the Part of a Marketer to Sell Your Books

Stop Playing the Part of a Marketer to Sell Your Books

Build the foundation of your marketing strategy like this instead.

The Golden Age of Weird is here

The Golden Age of Weird is here

Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.

Break your biggest blocks: Craft Con highlight reel

Break your biggest blocks: Craft Con highlight reel

If you are saying or have ever said anything like that, I’ve been cooking up something to help you break through your biggest blocks with my friends at Plotdrive.

· Nov 20 · Russell Nohelty
WTF is Hapitalist presentation record

WTF is Hapitalist presentation record

Everything I’ve learned about building a successful creative career, condensed into one digestible system.

· Nov 19 · Russell Nohelty
The art of joyful expansion into consumables with Maggie Beeler

The art of joyful expansion into consumables with Maggie Beeler

How to actually build a creative brand without selling your soul or drinking the Amazon Kool-Aid.

The Dresden Files paradox

The Dresden Files paradox

How to lead your readers somewhere new without losing them

· Nov 12 · Russell Nohelty
How authors can stand out by defying logic

How authors can stand out by defying logic

How can you break capitalism today, even a little bit, for fun and profit? Explore how financially reckless decisions, like giving away high-value content for free, can help you succeed.

· Nov 10 · Russell Nohelty
Wannabe Press Income Report - Q3 - 2025

Wannabe Press Income Report - Q3 - 2025

Writer MBA, the company I spent the last several years building, has burned to the ground. Can I rise from the ashes? Yes, I can...probably.

· Nov 5 · Russell Nohelty
The Best Audience Development Tips of Your Life

The Best Audience Development Tips of Your Life

Cultivating visibility online as an Introvert even if you go viral.

What am I missing here?

What am I missing here?

and other questions to ask when you're blocked and can't seem to keep going.

· Oct 26 · Russell Nohelty
Building an integrated sales ecosystem

Building an integrated sales ecosystem

Unlock a practical strategy to create an integrated ecosystem that balances different sales modalities into one sustainable business practices.

· Oct 22 · Russell Nohelty
Social. Media.

Social. Media.

The two paths of social media and why you’re failing by trying to do both

· Oct 20 · Russell Nohelty
It's magic that anything works at all

It's magic that anything works at all

A grounded, honest essay about managing disappointment in the creative life, and why success often depends on your ability to keep going when things fall apart.

The Secret No One Tells You About Success

The Secret No One Tells You About Success

No one tells you this when you publish your first book, but it’s not your cover, your story, or your ad strategy that determines if you’ll succeed.

Inefficiency is the real flex

Inefficiency is the real flex

Reclaiming time in a hyper-efficient world

Writing nonfiction that resonates so deeply people have no choice but to change

Writing nonfiction that resonates so deeply people have no choice but to change

A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.

· Oct 5 · Russell Nohelty
Setting SMART Goals for Success

Setting SMART Goals for Success

Do you have a goal, or do you have a burden? Learn how to make goals that will energize you instead of feeling like a weight dragging you down.

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