You have nothing to lose. So why are you playing it safe?
In a live coaching session, Russell pushes Heirlight's founder to reckon with the gap between what lit him up to build his app — and what's actually on his homepage.
The Dresden Files paradox
How to lead your readers somewhere new without losing them
Weaving meaning into your brand through storytelling
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
Charting your writing success path from style to scale
Discover the step-by-step journey to grow your creative career. Learn how to develop your unique style, find your voice, build a platform, and scale your work sustainably while reaching the right audi
Author Nation understood the assignment
The inaugural Author Nation conference brought changes to the indie author event scene, offering both improvements and challenges compared to 20 Books Vegas.
Tortured genius
As we toil away in obscurity, it’s normal to fantasize about being a tortured genius who will be appreciated in the future, maybe even after their death, like so many great writers of yesteryear.
Find brand clarity & direction with a moodboard
Moodboards can be a powerful tool for all creators. They can help shape the visual direction of a project or publication, offer a sense of clarity, and focus your creative vision.
How to increase new subscribers by refreshing your publication
Over the last few months, I have followed the advice of several prominent Substack experts and redesigned my publication to maximize engagement and findability.
Intuitive brand strategy for writers
Crafting a brand doesn’t follow a one-size-fits-all approach; there’s no magic formula or secret ingredient. Instead, it’s our intuition that often leads us to the most meaningful outcomes.
Are you finding arbitrage or building arbitrage?
When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.
Why (and how) I fell back in love with advertising
How I stopped fighting and learned to fall in love with spending money on ads for my publication.
How to build a basic, beautiful one page website
By the end of this article, you will be able to build and launch an amazing one-page website, even if you don't know how to code.
Building a brand from the ground up
Making sense of branding is helpful for anyone aspiring to establish a meaningful and memorable online and offline presence.
Exposing Yourself For Fun and Profit
There's a trick to gaining True Fans...but it'll scare you to death.
How (and why) to build a personal brand to keep your books selling
Would you rather readers buy your book when it launches, or have many continued sales throughout the years?
How I grew my Tiktok to 130,000+ #booktok readers before the release of my newest book
For the longest time, I was stuck at only a couple of thousand followers on TikTok, but once I discovered the niche that works for me, my account exploded. Here's how I did it.
How to get booked on podcasts
In the past couple of months, I've been on A LOT of podcasts, and most of them haven't come out yet. I've been recording 3-5 a week, and sometimes up to 10 a week for the past few months.