19 - The key to paid advertising
In this final lesson, I take you through the secrets of paid advertising. I caution you about using it before you have a rock solid funnel, but if you are going to use it, I give away the secrets.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
The growth-to-monetization parallel
Balancing audience expansion and revenue generation in a way that won't burn you our or drive you mad...there are plenty of other tasks for that.
You build the structure for your next launch during your current launch
Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.
Are you running a low touchpoint or high touchpoint subscription?
There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
Yes, writing a great book people read is marketing, too
Sorry to burst your bubble, but you're not too cool for marketing just because you "only wanna write the next book". You just love a different kind of marketing.
The. Only. Good. Marketing. Is. The. Marketing. You. Do.
The best way to make money as an author is to not to grin and bear something you don't like. It's to find something you already innately understand and obsess over it.
Be interesting enough for long enough around enough people
Do you wanna really know how to grow your Substack? There is really only one piece of advice.
"How do I market myself without feeling gross about it?"
This is the whole game, right? I mean, if we can all feel good about our marketing and we're reaching people that care about what we do, then it's easy to keep doing it forever.
Substack x Publishing 2024 virtual summit debrief
Wherein I spill all the tea about my summit with Claire Venus for our How to Build a World Class Substack book.
Most of your best readers haven't even been born yet
A seeming contradiction about marketing, sales, and finding your people.
Mastering the art of attention as a writer
Unlocking the secrets to capturing and sustaining visibility in the creative world
The great Medium vs. Substack debate
The conversation is pivoting on the wrong axis and making the same fundamental mistake we made at Writer MBA for years.
Daily newsletter testing
In which I keep you updated on the testing and implementation of my daily newsletter, Authoresque.
Creating a sustainable Substack content plan that doesn’t take up a ton of time
You made some awesome content on Substack, now it's time to maximize.
How to network at a conference
I am very good at networking at conferences, probably because I've been to so many. Networking doesn't have to be a heavy burden. It can be light and fun. In fact, it should be.
Writer MBA 2024 virtual summit debrief
Wherein I spill all the tea about our latest virtual summit event.
Ad reports from growth agency
If you want to know the week-by-week play-by-play of my ads growth journey, here are the raw reports.
WTF happened in the last two weeks...
...and what god can I sacrifice a goat to make amends?
How to comp subscribers from your previous newsletter to your Substack publication
On April 28th, 2023, I comped 25,000 subscribers from my previous mailing list to The Author Stack. Since then many people have asked me how I did it.
I have things to say about how creators talk about NSFW books
I recently did my first NSFW comic and how we talk about them is not okay.
Substack Milestone posts
Here are all my monthly and important milestone posts in one place. I'm not curating this very well, but I'll keep it as current as I can.
Are you finding arbitrage or building arbitrage?
When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.
How to build an email sequence for a book launch
In this article, I’m going to explain how you can send emails daily during a book launch without pissing off your audience, and give you the exact sequence I used along the way.