Most of your best readers haven't even been born yet
A seeming contradiction about marketing, sales, and finding your people.
Outward success, inward turbulence
Sometimes, maybe even often, maybe even most of the time, it looks much different than it is behind the scenes.
The era of rapid trend cycles in publishing
AI's Impact on rapid releasing, a decreased ability to find category arbitrage, and the shift in the balance of Author Ecosystems dominance in publishing.
Following along with the How to Build a World Class Substack campaign (part 1)
Since most people on Substack haven't heard of and definitely did not now how to launch a book on Kickstarter, I made a series of posts throughout the campaign about what was happening.
Following along with the How to Build a World Class Substack campaign (part 2)
This is the continuation of the previous article.
Mastering the art of attention as a writer
Unlocking the secrets to capturing and sustaining visibility in the creative world
The great Medium vs. Substack debate
The conversation is pivoting on the wrong axis and making the same fundamental mistake we made at Writer MBA for years.
Daily newsletter testing
In which I keep you updated on the testing and implementation of my daily newsletter, Authoresque.
Should you "write short"?
Ever since I joined Substack, the best practice I have heard was to “write short”. It started as shorter than 1,500 words, and then it reduced to 800-1,100 words. Is that good advice, though?
The new Super Nintendo World at Universal Hollywood is peak late-stage capitalism
Maybe I'm an old man shaking my fist at coulds, but Mario Land hits different than the rest of even Universal, let alone amusement parks, and feels like the start of something ominous.
Craft+Commerce lessons
What I learned from going to my first general business conference after attending 200+ publishing events in my career.
If a tree falls in your front yard...
I can tell you from personal experience that it absolutely makes a sound.
What do we owe to each other?
If it's hard and time-consuming and people often don't even appreciate help, so why do it? Why reach out?
How to network at a conference
I am very good at networking at conferences, probably because I've been to so many. Networking doesn't have to be a heavy burden. It can be light and fun. In fact, it should be.
Writer MBA 2024 virtual summit debrief
Wherein I spill all the tea about our latest virtual summit event.
How Wannabe Press is structured
I share the org chart of my company, which is more complex then you might think
Ad reports from growth agency
If you want to know the week-by-week play-by-play of my ads growth journey, here are the raw reports.
WTF happened in the last two weeks...
...and what god can I sacrifice a goat to make amends?
I have things to say about how creators talk about NSFW books
I recently did my first NSFW comic and how we talk about them is not okay.
Substack Milestone posts
Here are all my monthly and important milestone posts in one place. I'm not curating this very well, but I'll keep it as current as I can.