I made a weird goal this year...
It's relatively easy to be grateful and thankful (or at least performative say you are) one day a year. It's considerable harder to make gratitude a way of life.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
Debrief of our $13,551 "12 Concepts for Authors to Make $8333/Month (6-Figures/Year)" campaign
Another campaign in the bag. How did it go?
Are you running a low touchpoint or high touchpoint subscription?
There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
Tortured genius
As we toil away in obscurity, it’s normal to fantasize about being a tortured genius who will be appreciated in the future, maybe even after their death, like so many great writers of yesteryear.
Yes, writing a great book people read is marketing, too
Sorry to burst your bubble, but you're not too cool for marketing just because you "only wanna write the next book". You just love a different kind of marketing.
Letters to villainous ghosts
"You wear the crown, be toasted in the town And I'll take the fall when the wall's coming down Darling, If you're looking for a villain, I'm willing."
Your debut will probably flop
Your debut will probably flop, whether you are an indie or trad pubbed...and that's good news.
The. Only. Good. Marketing. Is. The. Marketing. You. Do.
The best way to make money as an author is to not to grin and bear something you don't like. It's to find something you already innately understand and obsess over it.
Always sell the transformation
No wonder everyone hates sales and marketing. The ways writers think about self promotion is deeply flawed. I would hate it if I did it their way, too.
Down and dirty character tricks
I don’t talk about craft much, but I’ve written over 40 novels, plus produced over 1,000 pages of comics, so I do understand a lot about story.
Be interesting enough for long enough around enough people
Do you wanna really know how to grow your Substack? There is really only one piece of advice.
Debrief of our $3,972 Bulletins at the End of the World Kickstarter campaign
We did a campaign, and here is what I thought about it.
What's new on Kickstarter since Get Your Book Selling on Kickstarter came out
Since we first launched Get Your Book Selling on Kickstarter in October 2021, there has been a seismic shift in the way Kickstarter has been perceived in the indie community.
Debrief of the $18,348 How to Build a World Class Substack Kickstarter campaign
Claire Venus and I just finished our How to Build a World Class Substack (H2BWCS) Kickstarter campaign. How did we do?
Substack x Publishing 2024 virtual summit debrief
Wherein I spill all the tea about my summit with Claire Venus for our How to Build a World Class Substack book.
Most of your best readers haven't even been born yet
A seeming contradiction about marketing, sales, and finding your people.
Outward success, inward turbulence
Sometimes, maybe even often, maybe even most of the time, it looks much different than it is behind the scenes.
The era of rapid trend cycles in publishing
AI's Impact on rapid releasing, a decreased ability to find category arbitrage, and the shift in the balance of Author Ecosystems dominance in publishing.
Following along with the How to Build a World Class Substack campaign (part 1)
Since most people on Substack haven't heard of and definitely did not now how to launch a book on Kickstarter, I made a series of posts throughout the campaign about what was happening.
Following along with the How to Build a World Class Substack campaign (part 2)
This is the continuation of the previous article.
Mastering the art of attention as a writer
Unlocking the secrets to capturing and sustaining visibility in the creative world
The great Medium vs. Substack debate
The conversation is pivoting on the wrong axis and making the same fundamental mistake we made at Writer MBA for years.