How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business
I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.
Ad reports from growth agency
If you want to know the week-by-week play-by-play of my ads growth journey, here are the raw reports.
Why (and how) I fell back in love with advertising
How I stopped fighting and learned to fall in love with spending money on ads for my publication.
What should you get out of this course?
In this first lesson, we will discuss what you should get out of this course, and why I'm offering it to you.
The customer journey
In this lesson, we will discuss the customer journey, and why it is so important to your success running Facebook ads.
Cold-Warm-Hot audiences
In this lesson, we discuss the difference between cold, warm, and hot audiences, and how you need to think about them differently when you plan out your campaign.
Why you shouldn't abandon ads quickly
In this lesson, we talk about why it's important to stay with ads for a while and not abandon them after a day.
Two profitable Facebook ad strategies
In this lesson, we discuss two different ad strategies that work depending on how you run your ads.
What is a Facebook pixel?
In this lesson, we define the Facebook pixel and discuss why it is so important to running effective ads.
Setting up a business manager account
In this lesson, we discuss how to set up a Facebook business manager account.
Setting up the Facebook pixel
In this lesson, we discuss how to use video ads effectively, and what makes a good video ad.
Facebook pixel conversion events
In this lesson, we discuss how to use Facebook pixel conversion events.
How to create Facebook custom audiences and lookalike audiences
In this lesson, we discuss how to create custom and lookalike audience in your ads manager.
Ads manager overview
In this lesson, we give you an overview of the campaign, ad set, and ad levels of your business manager account.
Campaign level basics
In this lesson, we discuss the basics of the campaign level of your Facebook ads account.
Adset basics
Before diving into the ins and outs of targeting, we discuss the basics involved in the adset part of your Facebook business manager account.
Ad level overview
Before going into the specifics of building a profitable ad, we discuss the basics of the ad level in your business manager account.
Copywriting basics
In this lesson, we discuss how to use video ads effectively, and what makes a good video ad.
Why you should use square ads
In this lesson, we discuss why you should use square ads instead of the standard rectangular format.
Effective campaign imagery
In this lesson, we discuss effective campaign imagery.
How to add emojis and bold text to ads
In this lesson, we show you how to add emojis and bold text to your Facebook ads.